Advertising/PR - Insight & compelling message for laundry service from pptkrishanth: MarketingProfs Question 46363

Topic: Advertising/PR

Insight & Compelling Message For Laundry Service

Posted by pptkrishanth on 8/7/2017 at 6:17 PM ET 250 Points

Need a Insight & a compelling message for a pick up and drop laundry service (customer will book online for pick up of clothes).
Thank you.

To continue reading this question and the solution, sign up ... it's free!

SUBSCRIBE
Or, SIGN IN

Posted by cookmarketing@gmail. on 8/7/2017 at 9:03 PM Accepted

Laundry Pick Up and Delivery by X?

We Wash We Fold You wear
Posted by Jay Hamilton-Roth on 8/7/2017 at 11:22 PM Accepted

Is this service unique in your area? If not, then your compelling message won't make what YOU offer stand out. Focus on how you're different/better than the competition.
Posted by pptkrishanth on 8/8/2017 at 4:47 AM Author

Thank you Jay and Cook.
Targeting the middle and the upper middle class working population of India.
The way we are trying to advertise is the fact that there is lack of time for washing clothes and keeping clothes always fresh and new is a challenge.
An insight such as "We will take care of your clothes. You take care of your loved ones."

Situation- In your busy world, spending time with loved ones is important.
Dilemma- Washing dirty clothes takes a lot of the little free time.
Perfect Situation- Always fresh and new.
Posted by Mike Steffes on 8/8/2017 at 10:47 AM Accepted

Gentle on your clothes and your time.
Posted by Jay Hamilton-Roth on 8/8/2017 at 12:35 PM Accepted

"One Less Thing To Worry About"