Question

Topic: Advertising/PR

The Right Path To Attract Leads To My Cpr Business

Posted by mason_black1 on 7/7/2017 at 3:40 PM ET 25 Points
My Cpr business has been in existence for three years now. I typically travel to my clients. Most of my clients have been through reputation and word of mouth. I have started advertising my CPR business through my website, as well as a flyer posted in my in box on Facebook; including a commercial. Additionally, I have posted my business on a few online search engines and a free ad in the newspaper. I am beginning to question whether my costs is a bit steep....40.00...I do have a couple of agencies who have utilized my services on a regular. I also thought of conducting Cpr seminars. I do wish I can attract more agencies, companies and corporations. Are you able to provide me more advice or suggestions?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/7/2017 at 6:39 PM Accepted
    A few thoughts:
    1) Are business owners/HR depts contacting you because it's something on their "checklist" or something they deeply believe in?
    2) What is your competition like/doing?
    3) Pricing is something that correlates to perceived value. Is what you're offering tangibly better than the competition?
    4) What can you do to expand your business to smaller businesses, that might not think about the need for learning or concern about cost?
  • Posted on 7/8/2017 at 7:14 PM Accepted
    What is the perceived benefit of CPR training? You need to present it with a compelling reason for people to want it. Otherwise it will be too easy to ignore. Most people have never come in close contact with an emergency that called for CPR. You need to make the need real/immediate for them.
  • Posted by Peter (henna gaijin) on 7/9/2017 at 10:14 PM Member
    Adding on to Mggodman's suggestion, along with making sure you know the perceived benefit, make sure your are targeting the right people. Seems that some people do sign up for CPR on their own, but more common is for the classes to be set up by companies and organizations and sometime even at retailers who have community involvement. If this is the same for your area, make sure you are targeting them.

    You may want to take a look at other CPR instructors in your area and see how they are promoting themselves. Not optimal to copy what they do (following) rather than be there first, but better than nothing to get you in the game.

    Do you also do First Aid (urban or wilderness)? Does seem that a lot of places do the trainings concurrently, so if you are CPR only, you may lose some business if clients are looking for someone to offer both.

    Side note - I just recerted my CPR a few weeks ago. I am WFR certified, and need the CPR to keep it active.
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