Question

Topic: Advertising/PR

Best Way To Attract Customers

Posted by darrenoregan2 on 6/12/2017 at 5:11 AM ET 125 Points
Hi.
Im doing a stand at a trade fair for my business this week. I am trying to create a stand which can be as attractive as possible to the general public. My business sells a range of decorative stones, building products, garden sheds, paving sleepers and lots of other garden and building essentials. we have a fantastic logo and a great colour scheme to match but i am looking for tips in order to attract people to my stand. ive considered doing a competition and getting contact information in order to get leads for the future. I also have electricity so a power point or slideshow of all our products can be seen via laptop. Samples of some of our main products will also be on show. Its quite daunting as its my first marketing job and i want it to be as successful as possible. Baloons and small little accessories which match the businesses colour scheme will be used also for that added touch of originality. if you have any tips that can help me with this i would really appreciate it. Is there something that i am not doing which should be done ?

Regards,

Darren
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RESPONSES

  • Posted by telemoxie on 6/12/2017 at 7:13 AM Accepted
    I think you are smart to look at the tradeshow as an opportunity to identify possible future business. I have read that the majority of people who purchase something as a result of the tradeshow make the purchase 6 to 9 months later.

    And so you need to be very attentive and careful to capture information about your visitors. Will there be some sort of an electronic system, so that you can scan their cards? You might consider something like a drawing or a free prize. You can give away something of value, either scanning badges (if you're tradeshow organizers make this available to you) or by collecting business cards in a fishbowl or something.

    You may also want to look at previous answers to similar questions by running a Google search on:
    trade show site: www.marketingprofs.com/ea

  • Posted by Mike Steffes on 6/12/2017 at 8:52 AM Accepted
    At least you've allowed yourself a couple days to plan for this trade show. You should put your laptop display onto a large (>46") TV screen. People, especially groups or passers-by, can see that much better. Figure out how to get one there.
  • Posted by rodneyankney on 6/12/2017 at 11:57 AM Accepted
    Does the PowerPoint and Slide Show have any Human Elements or Video? If not I would suggest to incorporate them if possible. This is especially true if you are using the PowerPoint and Slide Show as a stopper for people to interact at the booth.

    People are naturally attracted to human elements as well as video. More so than words and still imagery.
  • Posted by Jay Hamilton-Roth on 6/12/2017 at 12:47 PM Accepted
    Bring samples (a tower of stones?).
    Lego build-outs of examples of what you've done.
  • Posted by Peter (henna gaijin) on 6/12/2017 at 2:59 PM Accepted
    In general, you want an inviting booth and staff. Set it up so people want to come on. Staff should not be sitting at table chatting with each other or standing with arms crossed or giving other signs.

    Make sure it is very obvious from start what you offer and what the benefit is to your clients. Amazing ow many stands don't do this, and it requires asking to find out what you do. Many will walk by rather than ask, and this is lost opportunities.

    Motion is always good to attract the eye. A video or slide show is one way.

    I don't like contests all that much, unless the majority of people walking past are really potential customers. Contests are good at getting lots of names, but this is only useful if the names are reasonably qualified as prospects.

  • Posted by Shelley Ryan on 6/27/2017 at 11:17 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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