Question

Topic: Advertising/PR

Expend Online Adv / Market

Posted by phagenus on 5/23/2017 at 10:00 AM ET 250 Points
Hi,

I'm doing the online marketing for a national supplier of walking and bike paths, made from a recycled and environmental friendly material. We sell this paths mainly to governments in the Netherlands, this is also the market we would like to grow on.

Offline we have several successful activities.

But online I want to do more. I already did:

Email marketing (full, on interest based mailing)

Google Adwords (full)

Facebook of cours with company advertisement.

I also tried the next thing:
Made a Facebook page with a lot of walking fanatics (community), then we asked the community to tell us were walking and bike paths can be improved.
Then we visited this government in the area were the path can be improved. But this didn´t work because we came with ¨in their eye's bad news about there local area.

And of cours we do Twitter en Linkedin items and advertisement.

My question, is there another ONLINE opportunity someone knows about our have experience with?
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RESPONSES

  • Posted by Peter (henna gaijin) on 5/23/2017 at 11:03 AM Accepted
    Perhaps LinkedIn ads. LinkedIn is very good at targeting people by profession or professional association or the like, along with geography. If you know what profession your likely customers are, LinkedIn likely can get your ads in front of them.

    A downside is that LinekdIn is not as robust as Google AdWords on tracking. It will tell you about clicks, but can't track to conversions as well as AdWords.
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