Question

Topic: Advertising/PR

Btl Experiential Advertising

Posted by reisbee on 2/20/2017 at 9:15 AM ET 250 Points
Hi marketing profs, im currently working on an activation plan for a milk brand. the client wants a strictly open market sales activation. i came up with a display and win engagement for the traders but i need more ideas. please note that this is for an african market. cheers!
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  • Posted on 2/20/2017 at 12:30 PM Moderator
    What do you mean by "a strictly open market sales activation?" What is the goal? What does success look like?
  • Posted by reisbee on 2/20/2017 at 4:26 PM Author
    Hello mgoodman. I mean that activation the client wants is only targeted at trade in the open market. The goal is to make sales (top priority) , incentivize, and merchandise trade outlets to increase brand visibility
  • Posted on 2/21/2017 at 12:52 PM Accepted
    I don't have first-hand experience with the African market, but most distributors and retailers respond to product moving off their shelves and consumers asking for the products -- perhaps even willing to pay a premium for them. If you want their support, a pull campaign -- one that makes the sale to the end-user -- may be your best bet to delight your trade accounts.
  • Posted by reisbee on 2/21/2017 at 12:56 PM Author
    Thank you @mgoodman
  • Posted by Shelley Ryan on 3/10/2017 at 2:24 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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