Advertising/PR - How to measure a experiential marketing campaign? from Anonymous: MarketingProfs Question 45916

Topic: Advertising/PR

How To Measure A Experiential Marketing Campaign?

Posted by Anonymous on 2/14/2017 at 5:28 AM ET 25 Points

What is experiential marketing campaigns and how can we measured its performance? Is there any tool available for measuring the result.

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Posted by joy.levin on 2/14/2017 at 8:28 AM Accepted

Experiential marketing campaigns typically involve some user interactivity, but can be accomplished in a wide variety of ways, both through traditional and digitally-based methods. Can you be more specific about your strategy for using such a campaign, and its goals? For example, are you trying to create awareness? Introduce a new product? Expand to a new vertical? These are key questions to know about what you should be measuring and how to do measure, and your answers will likely provide us with information that can better answer your question.
Posted on 2/14/2017 at 3:51 PM Accepted

It depends on what your objective is, who is in your target audience, and a host of other factors. If you can provide more details, we can probably come up with appropriate metrics. What kind of experiential marketing? What's the goal?
Posted by Gary Bloomer on 2/15/2017 at 8:03 PM Accepted

Sales. Measure sales.
Posted by Shelley Ryan on 3/3/2017 at 6:21 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs