Question

Topic: Advertising/PR

Promote Store Off Main Roads

Posted by Anonymous on 4/23/2016 at 1:38 PM ET 50 Points
Looking for ideas to inform / direct travelers along two most traveled streets in a downtown area of a store located just around the corner of those two streets. Any ideas?
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RESPONSES

  • Posted on 4/23/2016 at 3:21 PM Accepted
    Location. Location. Location.

    What kind of store? Who are the people you're hoping to inform? What were you planning to do to get traffic when you opened the business at that location? Why not stick to the plan? Or did you try that and the plan failed?

    The solution, if there is a good one, depends on your target audience and the type of business.
  • Posted by Gary Bloomer on 4/23/2016 at 4:10 PM Accepted
    Depends on the local zoning laws, but I'd suggest a large, double-sided banner strung across the main drag that directs would-be buyers where to turn and what to turn for.
  • Posted by Jay Hamilton-Roth on 4/23/2016 at 9:17 PM Accepted
    As Michael noted, first focus on the WHO. Then, figure out why they'd want to buy from YOU. Then, it's about connecting the dots. It may be something physical in the area, or it may be something entirely online, or flyers, or a contest, or sponsorships, or ....
  • Posted by Shelley Ryan on 7/8/2016 at 5:04 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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