Question

Topic: Advertising/PR

Tag Line

Posted by gtaylor on 12/12/2015 at 12:44 PM ET 250 Points
Suggested tag lines for the Acronym GPS. Our company name is Glidepath Portfolio Services Inc. The acronym is GPS. The request is a few tag lines for our investment service. The end result of using our service is the ability to help a client reach their goals using our portfolio management technology. We want to come up with a tag line using the GPS acronym.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Gary Bloomer on 12/12/2015 at 2:04 PM Accepted
    How will you avoid confusing North American users who associate the acronym "GPS" with "global positioning system"?
  • Posted by Jay Hamilton-Roth on 12/13/2015 at 8:42 AM Accepted
    So you're looking for a phrase whose acronym is GPS that's a tagline? Something like "Get Positive Statements"? What's so special about your technology? Who specifically is likely to be your client? Why?
  • Posted on 12/13/2015 at 1:54 PM Accepted
    Instead of trying to squeeze the square peg into the round hole, let's figure out what you want to communicate and to whom. What's the purpose of the tagline? Is it to show how clever you are with words or to tell your target audience what's in it for them to do business with you?

    In North America, GPS means "Global Positioning System." If you are not selling a global positioning system, you will confuse people by using GPS.


    Aside: GPS is an initialism, not an acronym. You pronounce it by saying three letters: G.P.S. (It's like FBI and CIA, among others.) "Words" you pronounce as words are acronyms -- like NATO, OPEC, LASER and UNESCO. See https://en.wikipedia.org/wiki/Acronym
  • Posted by Shelley Ryan on 2/22/2016 at 2:59 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)