Question

Topic: Advertising/PR

Marketing/pr Ideas For A Pain Relief Center

Posted by Anonymous on 125 Points
I'm a new hire at a Pain Relief Center for the Marketing/PR team. The company offers services like Chiropractic, Physical Therapy, Massage Therapy, Sports Medicine and Acupuncture.

For the most part, the company already does the "must do's" or marketing and PR. I am looking for some non-traditional ideas to help get new patients. I am finding it tough because I can't really do any discounting promotions (insurance often covers our services).

I've though about things like monogrammed giveaways for referring a friend, seminars and breakfasts for lawyers who may refer an accident victim to us, etc. I would greatly appreciate any more ideas. Thank you!
To continue reading this question and the solution, sign up ... it's free!

RESPONSES

  • Posted by Gail@PUBLISIDE on Accepted
    Become an educator in your community. Create bullet-point type information to present at meet-greets, demonstrations and how-to focused events. You can also repurpose that information for customer-focused news releases and key word enhanced articles for your website and article databases. This should help you get a foothold as a go-to source for pain relief.

    Take a step further and if you're in a market that enjoys professional sports teams, offer your certified and well-spoken personnel for interviews when an athlete is injured. They can speak to media about how someone in the same situation can find relief with services that you offer.
  • Posted by Jay Hamilton-Roth on Accepted
    Can your staff offer help in remote locations (nursing homes, sports complexes, gyms, etc.)?
  • Posted on Author
    Yes, we can. Currently we have staff and promoters at our local mall on Saturdays giving free massages and taking information.
  • Posted by CarolBlaha on Member
    There is no reason to have discount price promotions even if you could. A chiropractor is selling wellness vs pain relief. In being well however you are pain free.

    Jay's suggestion takes you where those in pain are. The issue isn't in choosing a chiropractor price, it's which to choose. You should be focussing on events that will get your client to the top of mind of a potential patient. If you are athletic, you'll have injuries, as you age, you'll have pain. Look for others who have issues. Start with a interview with the docs, what similarities are there among their patients? Besides the above, those doing repetitive tasks or sitting at a computer all day often need chiro services. Be lazar sharp in getting in front of those people. Make the message non commercial, instead of saying "now that you hurt, schedule an appt", the message should be how to avoid injury in the first place.
  • Posted by mholdener on Member
    Similar to Gail's suggestions, you may wish to approach local TV stations about appearing in segments on the local news about timely topics. For instance, at this time of year you might talk about taking the proper steps to prepare for gardening, for being more active outside, etc. In terms of content, I would suggest offering some home-based therapies prior to offering your pain center's services. For your efforts, I imagine that you could pull this off free of charge, or at worst, by establishing some trade agreements.
  • Posted by sergedemunck on Member
    Be relevant. I believe that a lot of people that are in pain search for information, stories, positive experiences on the internet. So start a Blog, engage in some specific communities and give some good advice for free. That way you'll build trust, you'll demonstrate expertise and you'll get new patients
  • Posted on Author
    I can give a list of what we already do.... we're on all the social media, from facebook to google plus to foursquare. Also on you tube. We monitor our Yelp page, we send out direct mailers, e-newsletters, have billboards, give free massages on weekends at the local mall, we advertise in the yellow pages, we come up first if you search for us on google. I think that's all, might have been shorter to list what we don't already do! I'm at a loss for what else there is out there.. I want to drive new patient numbers but what marketing/pr/advertising options are left?
  • Posted by CarolBlaha on Accepted
    Again, while you are being busy, your shooting broadly, but could benefit from more focused efforts. Only a small amount of your marketing efforts should be on the masses. You are reverse. You need to go where those in pain are. Not just those in pain, but those in pain and want a naturalpathic treatment. That is what Jay and my post is about.
  • Posted on Author
    Thanks to everyone for the responses. I agree that our focus has been too broad, and like suggestions that target certain groups that could be in pain. Thanks for the help!

Post a Comment