Question

Topic: Advertising/PR

Brand Extension

Posted by Anonymous on 10/20/2011 at 10:48 AM ET 250 Points
My family have business already and it is in the food industry.

I want to create a sub brand of it, targeting the younger generation my age 18-25. By expanding I want to do clothing and the brand to be more well known by the youth. My friend who is in the music industry would help me so people in the Asian community and Asian music scene will no about it.

I want to know what you guys think of this idea? Also if you have any other ideas.

Thanks
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RESPONSES

  • Posted by Peter (henna gaijin) on 10/20/2011 at 12:48 PM Accepted
    If the food brand is very well known, there could be some synergy benefit to starting a line of clothing under the same name. But it is likely there will not. So basically, you will be starting a business from scratch.
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