Question

Topic: Advertising/PR

How To Promote An Ebook Online?

Posted by Anonymous on 9/12/2011 at 4:52 PM ET 250 Points
Hi everybody,
I was wondering how to promote our new ebook "The travel checklist" which gives some airport advice from our website https://airporttips.com/.
For example, we help you solve dilemmas like: I’m planning a trip to Chicago – what are the public transportation options out of the airport?
or we answer some questions like: Is the pin in my femur going to set off the metal detector?

Do you have any tip, suggestion or recommendation?

Thanks in advance!
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RESPONSES

  • Posted by Gary Bloomer on 9/12/2011 at 6:04 PM Accepted
    Questions about shuttle services are just that: questions.
    A dilemma is a choice between two equally disagreeable outcomes.

    To promote your e-book, consider using social media outlets that connect with the needs of your potential audience. Consider PPC ads. Consider link exchanges, blog posts, set up partnerships with other travel sites (you promote them, they promote you), and offer solid benefits.
  • Posted by Jay Hamilton-Roth on 9/12/2011 at 6:46 PM Accepted
    Are you giving the ebook away or selling it?
    Since it's going to be hard to provide tips for all airports, why not focus on offering to white label the tip books to corporate travel agents in the NYC area?
  • Posted by MKT on 9/15/2011 at 11:21 AM Accepted
    Traveling blogs are the best option, you can ask for reviews. Also, you can write press releases about the book and submit them to the free PR sites.
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