Question

Topic: Advertising/PR

Bank: How To Get New Customers?

Posted by Anonymous on 6/14/2011 at 7:07 AM ET 25 Points
Hello,

I'm looking for the ideas, how to get new cusotmers to open a bank account. First we would like to use our database, than we will look for new one.

Now we already have those actions: members to member, family packages.

Thank you for response.

BR, Manja
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RESPONSES

  • Posted on 6/14/2011 at 7:55 AM Member
    fdlfjkdf;lkjdf
  • Posted by Jay Hamilton-Roth on 6/14/2011 at 8:54 AM Member
    How about special savings programs for children & teens?
  • Posted by Gail@PUBLISIDE on 6/14/2011 at 10:42 AM Member
    Incentives and giveaways. People flock to free stuff.
  • Posted by Sally on 6/14/2011 at 7:25 PM Member
    How about making it easy and convenient to do business with you.

    Banking regulations seem to have become overwhelming for both bank and customer, what can you do to make it work easily for your customers?

    Are branches open 7 days a week, are hours usual retail? Do you have 24 x 7 online and phone response?

    If you don't have a lot of retail locations, are you a part of an ATM network that doesn't charge your customers?

    People want to do business when it is convenient for them...regardless of retail or business. Time is our most preciouse commodity...how can you address that?
  • Posted on 6/19/2011 at 4:39 PM Accepted
    I would recomend that you segment the market. i.e business accounts, college students, 30-40 year old, 60-70 years olds. Then do a S & W analysis for each of the markets, this will allow you to find your stengths and weaknesses. Then do the same for your competitors. Find out what your competitors customers don't like about their current bank. Either fees, service etc and develope a plan to focus on your competitors weaknesses. What do each of these markets need and want then prioritize the markets and attack your competitors weaknesses as well as your own.

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