Question
Topic: Advertising/PR
Omnibus Versus Tactical Advertising
Is it possible to combine a product ad with a sales promotions ad? ( product features and raffle promotions). I am in a dillema here because my client insists on doing so, but from the marketing/advertising books I have read -- it tells me that an ad campaign should have the proper focus so as not to confusse the target market. please help.
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