Question

Topic: Advertising/PR

Naming A Newsletter

Posted by Anonymous on 6/28/2004 at 11:33 AM ET 125 Points
I am the Marketing Director for a Family owned (since 1911 ) florist wholsale house.
We are an industry leader by having an active website for a very old industry, And by having a marketing director position (me) there is a younger genration taking the lead in the company.
We are looking to add an online newsletter/database and I am having menatls blocks for the name! Any suggestions on brainstorming/ creatiing active lasting names specific for online and database use?
My former radio employer was a creative petrie dish, the wholesale industry is not.
Thank you for your input!
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 6/28/2004 at 12:19 PM Accepted
    Some suggestions:

    The Seedling
    Fluer de Lore - Flower information
    The Daisy
    Botanique - french for botany
    The Botanist
    The Evergreen
    The Grande Fleur

    What is the name of the company that you work for?


  • Posted by Deremiah *CPE on 6/28/2004 at 1:38 PM Accepted
    Hey Cindy, Try this!

    Fantastic Flowers
    Fun Florist
    Heart Flowers
    Flower Power
    Sunny Flower News
    For Ever Green News
    Where News is Green

    Hope this helps. Is there anything else I can do for you?
  • Posted by Blaine Wilkerson on 6/28/2004 at 1:55 PM Accepted
    What is the name of your company?

    Anyway here are a few:

    "The name of company here Newsletter"

    " The Bloom"

    "The name of company here News"

    "name of company here News - The Power of Flowers "

    "name of company here News - The Bloomin' Lumen "

    "The Smokin' Pistil"

    Hope this helps!
  • Posted by SteveByrneMarketing on 6/28/2004 at 4:11 PM Accepted
    JBtron gave you good advise, here goes anyway --

    Bon Bouquet
    Pedals Today
    Seeds&Pedals
    June Bloom
    The Bloom Room
    The GreenHaus (House)
    SunFlower News
    Pedals In Color
    Roses Are Red

    hope this stimulates more name creation..
  • Posted by telemoxie on 6/29/2004 at 9:15 AM Member
    maybe something like, "Growing your business" or "Growing your profits" or "Growing with Dreisbach" - and include examples where customers have marketed or packaged flowers (or candles or whatever) for increased profits.
  • Posted on 6/30/2004 at 11:40 AM Member
    I've worked in several companies where marketing was a new idea and where we started new newsletters or re-vamped existing "dated" newsletters. In some cases, we involved the employees in the naming process. In others, we took a small group and brainstormed name ideas AFTER we had a strategic statement for the purpose of the newsletter. That helped focus our thinking. I might note that I've worked in three places where the employee newsletter was the Grapevine.

    Assuming this will be going to your customers or distributors, be sure you keep your audience in mind and the image you wish to project of your company when choosing a name. How seriously do you want them to take your company and keeping in mind that people will spend less than 2 minutes with a newsletter that they don't subscribe to (as in pay a subscription for), what will capture their attention to get them into the content?

    Leslie
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)