Question

Topic: Advertising/PR

Any Fresh Ideas For Home Loan Promotion?

Posted by Anonymous on 5/27/2004 at 4:00 PM ET 50 Points
In a hurry--looking for different ideas and angles for promoting home loans for a financial institution. Any thoughts?
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RESPONSES

  • Posted by SteveByrneMarketing on 5/27/2004 at 4:15 PM Member
    You’re selling commodity, i.e. home loan interest rates. Service matters so promote anything unique about your service. Or just bribe ‘em. Offer some premium or do a contest to get the opportunity to get the business – the business that best matches your target to your financial packages. Creativity is the key here. Talk with others in brainstorming the creative. Be bold. Do something that’s never been done before.

    Good luck
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