Question
Topic: Advertising/PR
Roi On Brand Ad
I am running a print advertising campaign in serveral trade publications. This ad is soley to increase our brand awareness. We are in the financial services industry and our services do not warrant a call to action type ad. However, our CEO wants to quantify our ROI on this campaign. Do you have any suggestions how I can justify or validate this advertising program. Is there a way to determine the ROI?
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