Question

Topic: Advertising/PR

Opening Shop Event

Posted by Anonymous on 4/19/2004 at 10:15 AM ET 250 Points
I'm opening a shop(clothes)in France, and trying to create an event for the opening,that the medias could talk about.My target are young people from 15 to 25 years old.My first idea was a reality show,where young and different peope will give their vision of a shop.Doing what they want,in 2 weeks.Night and days.Any other ideas?
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  • Posted by SRyan ;] on 4/20/2004 at 1:43 AM Member
    Nicolas, I'd rather not admit it, but I'm a fan of the US cable TV show "What Not To Wear." It's a cousin of a BBC makeover program. And makeover shows seem to be all the rage now... even to the point of extreme plastic surgery. Yikes.

    Perhaps you can schedule your own local (just live-and-in-person?) version of the show with young volunteers. Or with nominees/victims on the sidewalk? Their friends? Or fake the whole thing?

    Wish I could be there to see it!

    Shelley
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