Question
Topic: Advertising/PR
Handling Cinema Ads
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I think I need to find an agency that can create and place the ads, in 6 specific theatres in Northern Virginia and the Rappahannock region. I know what I want the ads to look like, and I could create them myself, but I am pretty unsure when it comes to dealing with the technical aspects of set up for the screen. I also want to make certain they look professional, because the product has an elite flavor that would suffer if the ads were not as 'glossy' as the product.
Each of the major cinema companies has inhouse production facilities. The ad is produced as a slide. If the cost of advertising in all 6 theatres is too high, I will use only one set of theatres (Regal Cinema's, as they are in the better neighborhoods overall.)
I only have pricing estimates for NCN, which would be approximately $10,000 for 6 months coverage (including production cost.) In that time, the ad would be shown an estimated 1,448,960 times, in 3 theatres, on 18 screens.
I realise this isn't exactly targeted marketing, but since the product is virtually unknown here and my territory contains only a small percentage of renters, I think it will be very productive for me. Any caveats?
Does anyone here have experience with cinema ads? Should I hire out the slide production to an agency or use the inhouse facilities? Should I do all the layout myself? Whaaaat? (Forgive the whining!) I'm just not sure how to progress from here.
Any guidance is welcome!