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The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll up our sleeves, and get to work. more
Marketers managing consumer promotions and engagement (CPE) efforts often can't easily measure ROI and determine what's working. Here are five tips to make CPE for consumer goods brands more efficient and profitable. more![The Updated Guide to Facebook Ad Placements [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180426-infographic-lg.jpg)
Facebook can be an effective way to reach your audience—because it offers a variety of ad placement options depending on your goals. Check out this infographic to learn how to get the most out of your Facebook ads. more
Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer. more
Global spend on mobile advertising grew 38% in 2017, and it's projected to increase 19% per year through 2020, according to Zenith. more![Your Retargeting Program Is Probably Leaving Money on the Table [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180416-infographic-lg.jpg)
Many marketers are missing crucial information to help them determine whether their ad budget is being spent in the most efficient and effective way. That means they may be missing out on a lot of incremental revenue. more![The Domination of Mobile Ads: Trends and Statistics [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180404-infographic-lg.jpg)
What's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy. more![How to Ignite Your LinkedIn Marketing Strategy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180403-infographic-2-lg.jpg)
Want to know the secrets to using LinkedIn for marketing? Ask the experts: the platform's own marketers. Check out these tips from LinkedIn's business solutions team. more
Here are five ways to overcome low search volume and drive more revenue from your paid search campaigns. more![The Complete Guide to Snapchat Advertising Targeting Options [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180320-infographic-lg.jpg)
If you're advertising on Snapchat—or are thinking of doing so—bookmark this comprehensive list of segmenting and targeting options to make your ads more effective. more
Both PPC and SEO are incredibly valuable components of your search engine marketing strategy, but they are even more powerful—and can get you even better results—when they come together. more
Among the various advertising formats, television ads are the still the most liked by consumers, according to recent research from Clutch. more
Millennials are known for being a tech-savvy group, but ad overload means many digital ads are simply ignored. One way to capture Millennials' attention: go offline with billboards. more![Six Key Questions to Ask Your Retargeting Provider [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180221-infographic-lg.jpg)
You're giving money to your retargeting provider, but how do you know it's spending your money wisely? Here are six questions you can ask to make sure you are working with the right partner for your ads. more![Programmatic Advertising: Benefits, Trends, and Solutions [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180213-infographic-lg.jpg)
Unsure if programmatic advertising is right for you brand? Now may be the time to get started if you want to stay ahead of the competition. Check out this infographic for more details. more
Among this year's Super Bowl commercials, an ad from Tide did the best job of emotionally engaging audiences, according to biometric tracking conducted by Ipsos. more
In our age of information overload, engaging your audience is more challenging than ever. But what if, rather than trying to divert customers' attention, marketers could meet customers where they're already spending time? more
Most marketers are now conducting at least some of their media buying programmatically, according to recent research from The Association of National Advertisers (ANA). more![What's Coming Up? Online Advertising Trend Predictions for 2018 [Interactive Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180122-infographic-lg.jpg)
Marketers can expect 2018 to be a big year for digital advertising, with continued growth in voice search, video ads, targeting accuracy, and more. Check out four big digital ad predictions here. more
Your social strategy in the wake of Facebook's big algorithm change; WhatsApp launches its business app; Snapchat users unhappy with redesign; Facebook's plans to become more local & declutter Messenger; micro-influencer gold; Facebook's interactive Watch Parties... more
Facebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to combat the echo chamber; more! more
Just over half of news publishers say they now offer native advertising options on their platforms, according to recent research from the Native Advertising Institute and the International News Media Association. more
Why you might see a lot more Snapchat on the Web & why it might launch unskippable ads; Zuckerberg's personal 2018 resolution; Instagram recommended posts in user feeds & a new way to share Stories to WhatsApp; 2018 trends & predictions; more! more
Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the approach, according to recent research from AppsFlyer and Forrester. more
Most B2B firms are now buying or selling advertising programmatically, according to a recent report from Dun & Bradstreet and Adweek BrandShare. more
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