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How to Get the Most Out of Your Facebook Ads

Presenter:
Eshwar Belani
Moderator:
Valerie Witt
Broadcast:
Thu., May 17, 2012 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 3 star(s)
Top

With over 845 million users worldwide, Facebook is now larger than 2004's entire population of Internet users. No wonder marketers are willing to spend billions of dollars per year on Facebook Ads. The truth is, while many marketers love the idea of advertising on Facebook, the results of many advertising campaigns have been somewhat dismal; this is because lots of advertisers don't know how to use Facebook Ads successfully, and struggle with how to best measure their campaigns' results.

In this PRO seminar, you'll learn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments.

Presenter

Eshwar Belani is vice president of business development at Rocket Fuel, where he leads the development of strategic relationships with Rocket Fuel's data, technology, measurement, analytics, and vertical partners to create a robust suite of offerings for digital advertisers. Prior to Rocket Fuel, Belani was the founder and CEO of Sensact Applications, a Silicon Valley company focused on building solutions that create smart physical environments.

Who Should Attend?

Any marketer who wants to increase the effectiveness of their Facebook ad campaigns and better reach their audience.

What Will You Learn?

  • How to solve common Facebook advertising challenges
  • How to leverage outside tools to optimize your campaigns
  • How to incorporate your Facebook campaigns into a media plan

Ad Copy, Advertising, Brand Positioning, Community, Customer Behavior, Digital Marketing, Facebook, Interactive Marketing, Social Media, Social Networking

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