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Scaling Social Business: How Brands Can Build Their Business Now (and Position for What's Next in Social Media)

Presenter:: Jeremiah Owyang
Moderator:: Ann Handley
Broadcast:: Thu., May 13, 2010, 12pm ET (9am PT)
Length:: 90 minutes
Rating:

Social Media continues to redefine how companies do business. The challenge for brands, of course, is to figure out how to scale their current social efforts (and integrate them across the entire organization), as well as prepare for what's coming next.

This presentation with one of marketing's most forward-thinking leaders addresses at a high-level how companies should be looking at their current social media strategy and objectives, with an eye on the future.

Presenter

Jeremiah Owyang is an influential thought leader on Web strategy, interactive marketing, and social technologies. He is experienced with emerging technologies that stem from the brand side, agency side, and industry analyst perspective. Jeremiah has 50,000+ Twitter followers. His Web strategy blog has more than 120,000 unique visitors and focuses on how corporations connect with their customers using Web technologies. According to Technorati, his blog is in the top 1000 of all global blogs. An accomplished speaker, Jeremiah has spoken all over the U.S. as well as Asia and Europe and keynoted at prominent industry conferences including Internet Strategy Forum, Web 2.0 Expo, and SXSW.

Previously, Jeremiah was a Senior Analyst at Forrester Research, focused on social computing for the interactive marketer. Prior to that, he was the Director of Corporate Media Strategy at PodTech Network, a podcasting and online video startup. From 2005-2007 Jeremiah held the title of Manager of Global Web Marketing at Hitachi Data Systems and launched their community and blog program. He also served as the Intranet Architect at World Savings (now Wells Fargo) and was a user experience professional at Exodus Communications.

Who Should Attend?

Marketers and businesses looking to expand their use of social media and strengthen their company's ability to support and benefit from customer engagements.

What Will You Learn?

How to understand your customers with socialgraphics
How to develop a social media strategy based on business objectives—not tools
What's next in social media marketing, including the key trends that are developing rapidly and what they mean for your business (location-based services, social CRM, and intention data)

Social Media Summer Series

This seminar kicks off the 2nd Annual Social Media Summer Series—eight seminars focused on adding Social Media to your marketing mix. PRO members have access to the entire series!

Brand Positioning, Customer Behavior, Digital Theory, Forecasts, Marketing Challenges, Marketing Strategy, Scenarios, Social Business, Social Media

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What Members Say About This Webcast

"Awesome session! Had an ah-ha momemnt. Social media just became very different in my mind."

"This is a must view seminar for those marketing professionals that understand that they HAVE to stay ahead of the Social Tsunami heading our way."

"This presentation is a great example of WHY there needs to be more thought put into social media implementation, and that deciding on content should NOT get all of the attention."

"This is one of the best "nutshell" explanations of how to go about using social media that I've seen."

"Simply the best primer for large corporations or entities on how to approach getting into the World of social media and, more importantly, how NOT to."