Go PRO Now
Get unlimited access to all of our exclusive marketing resources
-
by Reid Carr
With many companies still cost-conscious about marketing, the Web presents a perfect opportunity for marketers to maximize the power of events and quantify returns.
The interactive and direct nature of the Web can help marketers to better foster, manage, qualify and follow up on interested leads from trade shows and ...
more
by Kevin Gold
On Wall Street, financial investors speak of CEOs improving their companies' "top line" by increasing sales volume, or upping their "bottom line" by reducing their expenses to expand the margins from their current sales volume.
For Internet companies, business owners determining where to direct their improvement efforts should take a ...
more
by Suzanne Taylor
Great marketers figure out how to make lives better, with the goal of attracting lots of profitable and happy customers.
But to measure how well marketing efforts help build a large and loyal customer base, it's essential to identify (and rely on) the metrics that matter most.
more
-
by Eric Best
It's funny how things have changed in the last two years.
more
by Steve Jackson
In this final part of this series, we'll be looking at where traffic arrives from and how that affects conversion, specific search engine queries, pay-per-click issues and more.
more
by Jill Griffin
Your company needs to show its customers, through both word and deed, that it always acts in their interest.
more
by Sean D'Souza
What do airlines do to stir up intense emotion in us?
more
by Howard Greenfield
"Neuromarketing" aims to map brain patterns and provide a more direct path to human decision-making.
more
by Ernest Nicastro
Eliminate one or more of these common blunders, and your response will surely improve.
more
by Steve Jackson
Part two of this series looks at measurement software tools, the pros and cons of logs versus ASP vendors, average conversion rates, and why it helps to track visitor activity using available software.
more
by Hank Stroll
How does a writer develop a niche and stand out from the competition? Also this week, read your answers to last week's dilemma: How do we get paid what we are worth?
more
by Jonathan Sharp
Marketing executives invest a great deal of time and money building the brand, only to see it diluted at the most critical point—in front of the customer.
more
by Todd Davison
Converting a Webinar registrant to a customer takes more than a powerful presentation on the day of event.
more
by Jerry Fireman
How do you avoid the pitfalls of case studies and make them work to your advantage? Here's a case history about doing case histories.
more
by Steve Diorio
In Part 2 of this series, Steve examines the way marketers are improving the efficiency of their lead generation processes through better placement, better timing and better coverage.
more
by Steve Diorio
Here are six ways you can revitalize lead generation in your own organization.
more
by Jeff Thull
Is your sales staff making sales? Or is it offering free consulting? Here's how to avoid the latter.
more
by Scott Buresh
mall companies can, and often do, dominate their behemoth competitors in the search world, for a variety of reasons.
more
by Cliff Atkinson
Denning describes how storytelling can serve as a powerful tool for organizational change and knowledge management.
more
by Hank Stroll, Yvonne Bailey
This week: How can we develop successful Webinars that generate high-quality leads? Also: One product, three markets. How can you launch at the same time for different audiences?
more
by Alison Chandless
Launch teams often focus their tools and training on communicating product knowledge and features, rather than communicating a solution’s strategic value to your customer.
more
by Ben McConnell
Evangelism is more powerful than most traditional forms of selling.
more
by Ray Podder
Which areas do today’s emerging brands need to rethink to specifically manage the costs of the entire marketing process?
more
MarketingProfs uses single