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by Kevin Gold
On Wall Street, financial investors speak of CEOs improving their companies' "top line" by increasing sales volume, or upping their "bottom line" by reducing their expenses to expand the margins from their current sales volume.
For Internet companies, business owners determining where to direct their improvement efforts should take a ...
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by Suzanne Taylor
Great marketers figure out how to make lives better, with the goal of attracting lots of profitable and happy customers.
But to measure how well marketing efforts help build a large and loyal customer base, it's essential to identify (and rely on) the metrics that matter most.
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by Eric Best
It's funny how things have changed in the last two years.
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by Steve Jackson
In this final part of this series, we'll be looking at where traffic arrives from and how that affects conversion, specific search engine queries, pay-per-click issues and more.
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by Jill Griffin
Your company needs to show its customers, through both word and deed, that it always acts in their interest.
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by Sean D'Souza
What do airlines do to stir up intense emotion in us?
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by Howard Greenfield
"Neuromarketing" aims to map brain patterns and provide a more direct path to human decision-making.
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by Ernest Nicastro
Eliminate one or more of these common blunders, and your response will surely improve.
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by Steve Jackson
Part two of this series looks at measurement software tools, the pros and cons of logs versus ASP vendors, average conversion rates, and why it helps to track visitor activity using available software.
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by Hank Stroll
How does a writer develop a niche and stand out from the competition? Also this week, read your answers to last week's dilemma: How do we get paid what we are worth?
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by Jonathan Sharp
Marketing executives invest a great deal of time and money building the brand, only to see it diluted at the most critical point—in front of the customer.
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by Todd Davison
Converting a Webinar registrant to a customer takes more than a powerful presentation on the day of event.
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by Jerry Fireman
How do you avoid the pitfalls of case studies and make them work to your advantage? Here's a case history about doing case histories.
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by Steve Diorio
In Part 2 of this series, Steve examines the way marketers are improving the efficiency of their lead generation processes through better placement, better timing and better coverage.
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by Steve Diorio
Here are six ways you can revitalize lead generation in your own organization.
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by Jeff Thull
Is your sales staff making sales? Or is it offering free consulting? Here's how to avoid the latter.
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by Scott Buresh
mall companies can, and often do, dominate their behemoth competitors in the search world, for a variety of reasons.
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by Cliff Atkinson
Denning describes how storytelling can serve as a powerful tool for organizational change and knowledge management.
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by Hank Stroll, Yvonne Bailey
This week: How can we develop successful Webinars that generate high-quality leads? Also: One product, three markets. How can you launch at the same time for different audiences?
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by Alison Chandless
Launch teams often focus their tools and training on communicating product knowledge and features, rather than communicating a solution’s strategic value to your customer.
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by Ben McConnell
Evangelism is more powerful than most traditional forms of selling.
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by Ray Podder
Which areas do today’s emerging brands need to rethink to specifically manage the costs of the entire marketing process?
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by Steve Jackson
Why on earth, in the midst of this information overload, would you want to measure how people use your Web site—another source of data to barrage you with even more information?
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by Hank Stroll, Yvonne Bailey
This issue’s dilemma asks, How do you sell the CEO (or other executive) beyond the promise of a return on investment? Also this week: When territorial sales practices have gone too far.
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