Question

Topic: E-Marketing

Emails Vs Postcards

Posted by Anonymous on 2/20/2012 at 1:24 PM ET 125 Points
What is the rate of leads generated through post card mailings vs email marketing.

I don't care about costs factors just leads.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by darcy.moen on 2/20/2012 at 7:44 PM Accepted
    Rates vary depending upon the quality of the list(s) used, the offer made, the product being offered, etc etc etc. The variables are many and varied. Much like comparing apples to oranges unless you can add more parameters/attributes you wish to measure.

    For example, are you using the exact same image, copy and offer to the email list as to the paper recipient list?
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(E-Marketing)