Know-How Exchange : E-Marketing

As you are probably aware, developing a good proposal (i.e., one that has a high probability of being accepted) has as much to do with understanding the target audience as describing your skills and requirements.

Searching for the ideal generic proposal is likely to prove futile.

I may be missing something here but based on your words:
“I need to prepare 5 online marketing consulting proposals for SME and StartUps … But there are so many different services and they often overlapse (sic). I am trying to group them correspondingly to make 5 distinctive proposals”,
I am not exactly clear on your objective.

As I understand your need, you want to prepare five marketing consulting options for sale to SME and StartUp clients as your revenue source. But essentially, the options will be based on differing configurations of commercially available online marketing tools.

The first question is that many of the platforms you want to use in your five options will also provide the same services you want to provide. You will need to resolve that issue if you are using another company’s proprietary software for commercial gain.

Then there is the question of identifying your target SME and StartUps. This is not a simple task as there are no nicely categorised lists of SME and StartUps. There are such lists in existence, but they are usually on platforms of companies that help SME and StartUps and consequently, they would most probably take exception to you trying to poach their clients.

Perhaps you could explain your commercial objectives in more detail. Sometimes, requests for assistance that are expressed too broadly just raise more questions.

Instead of trying to come up with a menu, how about creating a brief questionnaire that would match your services with their needs? This would allow for customization, and ideally a follow up discussion to go over the ROI of such services for your prospects?

Jay has very nicely articulated the conclusion that I was leading into on the basis of the foreseen difficulties in getting the attention of your target SME and StartUps to your five options. As a target group, they cover many different industries and industry subsectors and as well, there is great difficulty from an operational or marketing point of view in getting to startups at an appropriate stage in their development where they would be in a position (financially or operationally) to retain your firm. Those practical and administrative obstructions lead inevitably to the point that perhaps you are responding to a perceived problem that can be circumvented with a completely different approach. You need to carefully consider Jay's suggestion. It seems to cover your situation from a number of angles: practicality, operational, marketing, administration, cost and useful client feedback.

Why not try putting the questionnaire on the website itself? Then, email them the first cut list of appropriate services, with a followup free consultation to review their needs in detail to ensure your recommendations are on-target.