Question

Topic: E-Marketing

Growth & Penetration - Women Segment

Posted by economist2010 on 7/31/2021 at 10:12 PM ET 25 Points
How do I increase the penetration of the women segment?

In Fintech space, the % of subscribers from women is almost 20% of the total subscribers. I would like to increase this % by giving 10% cashback on the first 3 transactions for only women.

-What do you think of that?
-Does this will achieve growth?
-Would this be appealing to women?
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RESPONSES

  • Posted by chiron34 on 8/3/2021 at 2:28 AM Accepted
    You have posted three topics requesting advice on some technical matters that will require the experts here to devote some time to preparing a reply to you. The questions you have asked are not simple but will require some detailed consideration. I note you only offered the experts a meagre 25 points to share if they decide to help you. From my point of view as an occasional contributor expert responding to questions, I gauge the importance of the information to the poster by how many points are put up as reward for the assistance given.

    You obviously don't place high degree of importance on the information you are seeking by offering only 25 points. Do you really think that offering 25 points shows respect for the knowledge and experience of the experts who devote time to helping folks like you with their business difficulties?

  • Posted by Shelley Ryan on 8/20/2021 at 10:55 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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