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![Eight Types of Online Reviewers, and How to Handle Them [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200123-infographic-lg.jpg)
Somewhere online—Google, Yelp, Facebook, Amazon, and so on—there are reviews of your product, service, or company. Some of those reviews are glowing, some are horribly negative, and some are in between. Here's how to handle reviewers and reviews of all kinds. more- As influencer marketing strategies evolve, marketers and audiences see the benefits--and challenges. What can we expect from influencer marketing in the near future? more
- Are your marketing efforts overlooking one of the most effective channels: word-of-mouth? Getting people to talk about and recommend your brand can have a huge impact on conversions. See who people trust and what gets people talking. more
Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet marketers' needs, so keep your eye on these five trends. more
User-generated content is here to stay. And as the marketing landscape begins to shift to a more user- and UGC-centric direction, what steps can you take to capitalize on this authentic marketing tactic? more
As influencer marketing grows, audience size is taking a back seat and engagement is becoming the No. 1 indicator of success—i.e., relevancy and leads. And that's where social media micro-influencers come in. more
Social media influencer marketing is still a relatively new practice, which means making mistakes is unavoidable. Here's how you can avoid three of the most common influencer marketing mistakes. more![Three Top Challenges of Influencer Marketing, and Its Past, Present, and Future [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170822-orendorff-evolution-of-influencer-lg.jpg)
Today, few terms generate as much buzz as "influencer marketing." But is the result more heat than light? Here's a look at three top challenges of influencer marketing, along with a big-picture view of this marketing strategy. more
How much of an impact do reviews and ratings have on online sales? Does the number of reviews and ratings matter? Are reviews and ratings more important for higher-priced products/services? more
The appeal of some products is obvious; they practically sell themselves. Other, "boring" products? Not so much... There is hope, though. Here are 11 powerful ways to market products that, on the face of it, seem totally unsexy. more
Influencer marketing grew out of celebrity endorsement, but with nearly everybody now on social media... it turns out that relatively ordinary, down-to-earth people are often the best influencers. But how do you find the influencers most suitable for your business? more
Just because B2C brands cater to a different type of audience doesn't mean you can't pull a page from their playbook for your B2B marketing. In fact, doing so may bring a little more clarity—and a little more bang for your buck. more
We now live in the Testimonial Economy, where what we say about ourselves doesn't matter, what others say about us is what sways opinion, and bad reviews can override even the best marketing plan and the most strategic sales plan. more
Black Friday might seem like it's a long time away, but some of the most worthwhile holiday marketing activities require months of planning. If you want to build out a micro-influencer program for the holiday season, this 5-month plan will get you started. more
By harnessing the voices of people who are your customers, you create social proof—and advocates. Better yet, they are already familiar with your messaging and brand. Here's how you can kick off a customer-generated content strategy using reviews. more![Four Ways Businesses Should Use Customer Reviews [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170516-customer-reviews-lg.jpg)
With consumer trust of brands at an all-time low, customer reviews are more important than ever—both to buyers, who use them to make decisions, and to brands, which should be using them to boost revenue. How? Here are some tips on how to harness the power of online reviews. more
Star ratings are simple, but they have an immense effect. They increase social proof, boost word-of-mouth marketing, and improve the results of paid ads. And, most important, they influence purchases. more
Changes in healthcare marketing have much in common with the shifts B2B marketers across industries have experienced in recent years. So there's plenty B2B marketers can learn from the world of healthcare marketing. more![The Lowdown on Social Media Influencers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170222-infographic-lg.jpg)
Just who are those elusive social media influencers, and what can they do for you? Check out this infographic to learn more about influencer marketing. more![The Ultimate Restaurant Marketing Guide [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170214-infographic-lg.jpg)
Just as a master chef combines various flavors, restaurants must combine their offline presence, their online presence, and their dine-in experience to create a delicious—and successful—marketing combo. more
All businesses are on Yelp—whether they like it or not. Though managing your Yelp page can be a headache, it can also be an excellent platform for acquiring new customers. But what about those pesky negative reviews? more
Influencer marketing hoped to reclaim authenticity in advertising by influencing the conversations consumers are already having with experts and one another. Along the way, it strayed. Here's how it can reclaim authenticity. more
Some 41% of Amazon customers say they use a mobile device (smartphone or tablet) most often to make purchases on the site, according to recent research from Feedvisor. more
Positive word-of-mouth (WOM) has long been documented as a powerful growth tool. The good news: unlike our B2C brethren, we B2B marketers can strategically manage WOM. Here are three ways to ensure word-of-mouth skews positive. more
Word-of-mouth marketing is nothing new, but digital influencer marketing is... and all parties involved have a lot to learn still. Which is why many brands are approaching influencer marketing the wrong way—and souring the results. more
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