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- Surprise, you no longer own 100% your brand online! Approximately 26% of adult users of the Internet (about 33 million people) in the US have rated a product, service or person using an online rating system. Are you one of them? Probably. More importantly, has your business/organization been discussed or ... more
- This week, our regularly featured "SWOT Team" column gets a new name as it becomes the weekly "Marketing Challenge" column. In it, a reader asks: How do I create a big splash on little cash? Readers respond with four excellent approaches. Also this week, suggest your own answers to ... more
- We are all talking about ways to engage consumers in a conversation. We all seek strategies to stimulate people to talk about our brands, products or services. What's less obvious is what companies should be going to stimulate buzz. And confusion can lead to unfortunate decisions. So here are five ... more
- Here is a behind-the scenes story that reveals how one B2B marketer used a lot of silliness to increase its Web traffic tenfold and generate thousands of sales leads. How did this viral phenomenon go from wacky idea to revenue-generating success? more
- This week, add your two cents to the following dilemma: What can a business do to determine which marketing tools are best for a particular project? Also this week, read your answers to the previous problem: How do you market without an advertising budget? more
- More and more, we need to be connected to a network of resources for mutual benefit and growth. And although you need these contacts to support your success, the approach to building a valuable network involves giving—not taking. The more you give to your network colleagues, the more they will be ... more
- Here's a disturbing little secret: almost 70% of the people you do face-to-face business with will never speak to you again. It's not that they didn't like you or get value from your services. It's simply that they just don't care. They haven't thought about you since you last spoke ... more
- If leveraging a consumer's propensity to tell others about your products and services is indeed a huge focus of your company's growth strategy, what techniques and methodologies can help measure referral value? Put another way, is it possible to "quantify" word of mouth beyond standard solicited survey questions? more
- This week, add your two cents to: What methods can a company use to increase exposure, other than the same ol', same ol'? Also: What marketing and selling activities will help an organization play in a tough niche field? more
- Even if you don’t jump on the hip-hop bandwagon, you can still learn valuable marketing lessons from these contemporary entrepreneurs. more
- Here are 10 rules for using blogs and wikis to achieve your branding goals in this emerging area. more
- e received lots of comments about our recent article , “Fresh Eye for the Marketing Guy.” Many of you asked for examples of who is doing it “right.” more
- Convincing journalists to cover your products or services isn’t a simple task. Here's how to clear the hurdles. more
- n the United States, TiVo enjoys a passionate customer universe that rivals Krispy Kreme’s. Yet TiVo still hasn’t made the leap to the mass-market phenomenon of customer evangelism. Why? more
- If the Krispy Kreme product is wonderful, and the experience is magical, what could possibly slow them down? more
- To make it easy for customers to describe what you do, they must easily understand the “idea” of your company. more
- The Internet has emerged as an effective tool for marketing professionals to gather news, market intelligence and buzz about companies, products and business issues. more
- What do Krispy Kreme and Harley-Davidson have in common? They are among the many companies still thriving in the midst of an American economic meltdown. Why? Because they have methodically focused on building the love, enthusiasm and goodwill of their customers. more
- Previously, Lynda defined viral marketing and suggested why you should consider using it. Now, she offers a list of 13 best practices for successful viral email marketing. more
- In the first of this three-part series, Partner defines viral marketing and tells why you should consider it. In her view, email is the ideal viral marketing tool. more
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