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Word-of-mouth marketing is not new, but companies are putting a new spin on it to help their marketing, sales, and recruiting: Instead of customers, employees are the ones spreading word to their social networks via employee advocacy programs. more
When creating a hashtag to represent your brand, community, or event, you might think of it as dating: you want excitement, you want intrigue, but you also want something that will last, at least a little while. more
E-commerce reviews have transformed shopping behavior—from how consumers approach a purchase to their confidence in the buying process... and much more. more
How do marketers discover, research, and evaluate marketing technologies? To find out, Walker Sands Communications surveyed 313 marketers based in the United States. more
The "small stuff" that brands overlook in customer experience is usually "big stuff" in their customers' eyes. That small stuff can boost or destroy that relationship. more
The reality is you can't run a business without having someone providing an online rating, review, or comment. It's an expectation in the age of transparency. more
Incorporating tried-and-true word-of-mouth marketing concepts into digital marketing is far more effective than just using display ads. Here are five reasons why. more
Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. more
If you think about it, social is word-of-mouth. Except now it's digital, which means it has a whole new set of properties. more
Your first instinct on seeing a negative online review may be to immediately and vigorously defend your business. But don't overreact. You may well be able to turn the situation in your favor. more
By encouraging influential people—bloggers, customers, thought leaders, journalists, consultants, experts—to talk about your products and to recommend them, you quickly score a unique advantage over your competitors. more
As digital communities grow in both size and influence, so does the need to go beyond the number of community members and into something more meaningful: driving true business through advocacy. more
The ALS Ice Bucket Challenge has turned into a viral phenomenon—and a case study for marketers looking to capture audiences' attention. Here's what it can teach us (or remind us) about content marketing. more
Conventional wisdom has it that B2B content is workman-like: stolid, dependable, and certainly not as sexy as its B2C counterpart. So is it nevertheless possible to make B2B content twerk, not just work? more
Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits. more
We live in a celebrity-obsessed world. No wonder spokespersons are used to promote events, increase product sales, and generate publicity for marketing programs. As you plan your celebrity marketing strategy, keep in mind these top 10 tips for using a spokesperson. more![Unleash the Superpowers of Employee Advocates [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/employee-advocate-superpowers-infographic-peek.jpg)
Want to double your employees' productivity, generate higher customer satisfaction, and get more engagement on content? Activate your employees to become employee advocates. more
Comedy can teach marketers a lot about marketing. From finding your tribe to being more human, all comedy is great marketing in action! This article summarizes some of the most important lessons. more
Here are some specific tactics for getting more happy customers to share the good word about your business, product, or service. more
Social moves so fast, you won't believe how it's changed this week. Check out Twitter's new media blog, dedicated to innovative social promotions in real time. See why an IKEA product got lots of online love—to IKEA's great dismay. And find out whether branding can actually give meaning to life. ... more
Despite its current popularity, brand reputation management is not a new concept, but today it's about actively managing the references, conversations, and feedback that typically occur online. Here are seven key areas you should address. more
Many see content marketing as just that—marketing. But smart marketers know that what they're delivering is a great story—so long as it's a true story, even if it's not perfect... more
Positive ratings and 5-star reviews from online consumers are powerful marketing content, because consumers trust other consumers for purchasing advice. But few marketers have integrated reviews into their social marketing. more![The Women of Social Media: Digital Influencer Study [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/WomenOfSocialMedia-peek.jpg)
Among online women, 75% use social media sites, whereas only 63% of online men do. To find out more about women's online social media activities and influence, check out the following infographic based on the Digital Women Influencers study. more![Dissecting Internet Memes: The Most Viral Memes of 2012 [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Memes-peek.jpg)
Have you seen a recurring online image? Does the image make you laugh or groan? If so, you've likely spotted an internet meme. MDG Advertising studied the most viral memes of 2012 and created the following infographic analyzing what made those memes popular. more
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