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by Per Ohstrom
Price increases don't have to mean your customers' running in the opposite direction. Differentiation and open communication can help. Here are some strategic basics of raising prices.
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by Rob Osler
The concept of "brand elasticity" refers to how sensitive customer preference is for a certain brand when it stretches beyond its positioning or expands into new categories. It's important to understand so you don't stretch a brand to its breaking point.
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by Jonathan Byrnes
Price wars create a seemingly unsolvable dilemma: Match the competitor's price and risk losing profits, or ignore the competitor's price and risk losing revenues. Yet, based on a vital but universally neglected business principle, there is a powerful solution to winning—and preventing—price wars.
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by Laura Forer
Thinking hard about how your approach to pricing impacts conversions and sales? When applied with know-how and finesse, the right psychological pricing tactics can turn your customers’ brains into buying machines. Well, almost. Here's how to put the basics of "price psych" into action.
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by Stefan Pretty
A subscription-based business model can be extremely successful—when it's marketed well. Here are some tips for reaching more of your target market, engaging your audience, and controlling churn rates.
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by Laura Forer
Customers want free shipping. Brands know shipping isn't cheap. How can you satisfy your customers and still make a profit?
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by Ruben Gamez
Pricing can be one of the most sensitive parts of a marketing proposal, but these four tips can help your prospects focus on the value of your services rather than the dollar amount—and give you their Yes.
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by Laurynas Skupas
Neuroscience can give marketers deep insight into what works and what doesn't in persuading customers to buy a product or service. These five neuromarketing principles will boost your marketing efforts.
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by Victoria DeRosa
Customers buy on convenience—because they want to make their job or their life easier. Automatic renewals are as easy as it gets. And from a business standpoint, it guarantees repeat business—the lifeblood of well-run organizations.
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by Laura Patterson
All of us face a low-cost or low-price competitor at one time or another. The solution isn't to lower your prices and engage in a price war; that just means low profitability for everyone. So what can you do to compete?
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by Mark Eardley
Here's straightforward guidance on how to identify what your customers value, understand how value motivates B2B buying, break through the price barrier, and use value (i.e., create it) to justify your pricing.
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by Shane Barker
Being able to effectively increase your online conversion rate is among the major factors affecting the future success or failure of your business.
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by Rick Steinbrenner
Marketplace competitors can easily make your products or services a commodity so that everything comes down to price. How do you know whether you're being commoditized? And how can you avoid that undesirable fate?
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by Verónica Jarski
Find out how today's retailers are using new discount strategies, backed by data and analytics, to reach the right customers with the right offers in the right ways.
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by Ayaz Nanji
Some 53% of US Millennials report having regularly consumed paid news content—in print, digital, or combined formats—in the past year, according to a recent report from The Media Insight Project.
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by Dimitar Stojanov
You'll learn how to optimally display products or services on your pricing page, get your customers to choose the product you suggest, and use incentives and bonuses to increase conversion.
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by Rohan Ayyar
Pricing is more than cost plus margin or lowering your prices just a tad below competitors'. Think like a buyer to zero in on profitable pricing strategies tailor-made for you, with the added benefit of setting you apart from the competition.
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by Rohan Ayyar
Technology has changed consumer behavior, in turn forcing marketers to consider newer takes on traditional pricing models. You now have to dig deeper into buyers' thought process to understand what persuades them to buy.
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by Josh Brown
The impulse to acquire what is scarce is wired deep into the oldest part of our brain, alongside our other survival instincts. Here are four ideas for how to implement the scarcity principle in your favor.
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by Liam Curley
At launch, few e-commerce sites intend to become a global business, but they soon start to receive inquiries and sales from abroad. With a bit of preparation, you can become a multinational retailer.
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by Ayaz Nanji
Some 40% of US consumers say they currently pay for news, fashion, sports, or business digital content, even though 70% say they access those categories of content online regularly, according to a recent report from CloudSense.
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by Ayaz Nanji
Among online retailers, Amazon.com consistently offers the lowest prices on products in various key consumer categories, according to a recent report from L2.
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by Ayaz Nanji
Asked what would make them book a vacation more quickly, 42% of travelers surveyed say they would do so for a best-price guarantee and 23% say they would do so for a $100 cash reward.
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by Ayaz Nanji
Most consumer products (69%) have the same price online and offline, according to a recent report from Anthem Marketing Solutions.
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by Joe Manna
Small businesses can't go toe to toe against large retailers on Black Friday. It's just not a fair fight... But small businesses can still capitalize on Black Friday in ways the Big Box stores can't or don't.
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Price wars create a seemingly unsolvable dilemma: Match the competitor's price and risk losing profits, or ignore the competitor's price and risk losing revenues. Yet, based on a vital but universally neglected business principle, there is a powerful solution to winning—and preventing—price wars. more![13 Psychological Pricing Hacks to Increase Sales [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/181227-infographic-pricing-hacks-lg.jpg)
![22 Tips to Help Make Free Shipping Profitable [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180524-infographic-lg.jpg)
![Discounting in the Digital Age [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151107-discounts-in-the-digital-age-infographic-lg.jpg)
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