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by Hank Stroll, Yvonne Bailey
This issue’s dilemma asks, Can a company successfully position a product for launch in several markets simultaneously? Also this week: Sometimes, you need to cut your losses and move on.
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by Hank Stroll, Yvonne Bailey
What’s your best advice for returning pricing to market levels without alienating our customers? Also this week: How do we decide which launch channels to use?
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by Hank Stroll, Tamara Halbritter
How do you pitch quality over products that smell like a rush job and look and act cheap? Also: what's the best way to promote high-quality products that require some investment of time and dollars?
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by Dana Blankenhorn
Once you have a product or service, you have to set a price for it. This may be the most misunderstood exercise in all of marketing.
Lucky for you, Dana is prepared to clue you in. Ready?
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by Dana Blankenhorn
If you’re looking to advise people in Web commerce today, it’s best to look where money is being made. There is such a niche, a niche that has transformed its industry just as the Web promised it would. That niche is travel.
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by Paul DiModica
In this economy that old excuse "We just can't afford it" might actually be the truth. Now, find out how to get around the truth.
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by Allen Weiss
Iderive.com has a new pricing model for the web. Will it survive? In fact, will any of the new pricing models, like that of Priceline.com, survive?
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