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Personalized targeting has worked for banner advertisers for years. However, it was never feasible for OTT—until now. Here's why your OTT ad strategy needs work. more
Global advertising spend is on course to rise by 8.3% in 2022, but is forecast to slow significantly and increase by only 2.6% in 2023, according to recent research from WARC. more
Advertising is a B2B e-commerce marketer's best friend—but it can stab you in the back if you don't measure the return correctly. Here are six mistakes to watch out for. more
When basic SEO feels like crawling up the flat surface of a rock, Google Ads can give your marketing a lift. Here are the basic types and some best-practices. more![Digital Audio Trends for 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220816-infographic-lg.jpg)
This infographic looks at how the digital audio market is evolving, including which formats and technologies are on the rise. It also delves into the current state of digital audio advertising and explores how marketers can boost the impact of their audio campaigns. more
Television CPMs have gone up 31% since 2019—the steepest increase in more than two decades—and they are up 10% year-over-year in 2022, according to recent research from WARC Media. more
Programmatic: it's not only an ad strategy aimed at acquiring customers but also a tool for recruiting employees. The technology allows employers to target and discover better job candidates. more
Marketers can't be blamed for being overwhelmed by the seemingly endless choices that digital advertising offers. But do you have to embrace every option and every channel? There's a better way. more![Ad Creative Best-Practices for Reddit [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220628-infographic-lg.jpg)
Which creative approaches work best for advertisers on Reddit? To help marketers optimize their campaigns, the social platform created this infographic. more![The Impact of Reddit Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220531-infographic-lg.jpg)
This infographic makes the case for why ads have a big impact on Reddit by presenting data related to user behavior and community engagement. more
You know when you were a kid visiting a museum and hated reading long blocks of text but loved the slimy "touch and feel" displays? That's pretty much how interactive advertising works—and for generating leads, it definitely works. more![Video Ad Specs That Work Across Social Networks [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220503-infographic-lg.jpg)
This infographic provides common specs for social media video ads that marketers can use across channels. more
Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV. more
Sometimes all the persuasive arguments in the world are useless compared with real-life case studies. Here are four that should convince you how useful attribution analytics can be. more![The User-Generated Content Advertising Ecosystem [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220407-infographic-lg.jpg)
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. more
You've been throwing free content at people, and they're not engaging with it. You're exhausted. Your CEO agrees: It's time to buy their attention. Try one of these seven paid marketing strategies. more
Marketers' return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC. more
We all know that the death of third-party cookies is imminent. But have we considered how to plan for other data collection methods? And what methods have been proposed? This article breaks down what you need to know. more
In the digital age, it can feel fruitless to market to people out "in the wild." But for a truly omnichannel approach, OOH ads shouldn't be ruled out. Here are six ways to take advantage of them. more
So much new marketing technology, so little time. How do you choose? This article provides an argument for why geofencing is worth your investment. more
Brand response and increasing the bottom line no longer have to be mutually exclusive. Brand response advertising combines the best of both worlds. Here's how. more
The rise of new channels such as Connected TV and technologies such as voice search have moved advertising in new directions. This article covers five major trends in ad tech today and what advantages they give to businesses. more
Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research from WARC. more![Six Tips for Getting Started With B2B Social Media Advertising [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211118-infographic-lg.jpg)
This infographic from Sagefrog provides six tips for how to get started with B2B social media advertising. more
Digital advertising fraud causes companies to lose billions of dollars in media spend. But how? Here are five common fraud tactics to watch out for. more
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