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Charting New Frontiers: Marketing Discoveries from the B2B Forum

Presenter:: B2B Forum Speakers
Moderator:: Matthew T. Grant
Broadcast:: Thu., Apr. 21, 2011, 12pm ET (9am PT)
Length:: 60 minutes
Rating:

Join us for this FREE preview seminar of the B2B Forum 2011 and discover what's working now in B2B marketing. Journey with four speakers from the B2B Forum 2011 and explore ways to generate more leads and sales from four key programs—marketing automation, online communities, email, and video marketing.

Your adventure to better ROI will begin as Paul Gillin, Principal of Paul Gillian Communications, shares how you can utilize online communities to drive engagement and brand awareness. Then, David Renske, Founder and President at Nowspeed, Inc., will discuss the latest techniques to increase open rates, click-thrus, and conversions. Next, Elaine O’Gorman, CMO at The Receivables Exchange will show you how to develop a lead scoring model that will make your marketing automation more effective. Finally, Cliff Pollan, CEO at VisibleGains, will share how to create successful video campaigns to nurture leads and close more sales.

At the end of this FREE online seminar you'll embark on your journey to more leads and sales with great tips and tactics you can implement immediately.

BONUS! At the end of the live broadcast, we're going to randomly choose one lucky viewer to get a free registration to the B2B Forum (a $1295 value!). You must be present at the end of the seminar to win. Check out the full B2B Forum program now.

Anyone can attend this presentation. Members, make sure you're logged in on our site. Then, click the blue "Get Seminar Materials" button on the right to see instructions for connecting to the live broadcast. Non-members, this means you, too. Register for this seminar and participate for FREE!

Presenter

B2B Forum Speakers

Paul Gillin
CEO, Paul Gillin Communications
@pgillin
Paul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. His award-winning 2007 book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters. His second book, Secrets of Social Media Marketing, has also earned wide critical acclaim. His latest book, Social Marketing to the Business Customer looks at business-to-business social marketing. Paul is a Senior Research Fellow at the Society for New Communications Research and he co-chairs the social media cluster for the Massachusetts Technology Leadership Council.

Elaine O'Gorman
Chief Marketing Officer
The Receivables Exchange
Elaine O'Gorman's business experiences include marketing, distribution, product development and finance. She's led major initiatives at Kraft Foods, American Airlines and Silverpop Systems, where she worked prior to The Receivables Exchange. Elaine frequently speaks at ad:tech, Shop.org and the Direct Marketing Association's annual conference. At Silverpop, a BtoB marketing automation software provider, she achieved growth more than 50% CAGR. Team recognitions include BMA Ace, SIIA CODiE and IABC Golden Flame awards. Elaine appeared in BtoB Magazine's "Who's Who."

Cliff Pollan
Co-Founder and CEO, VisibleGains
@cliffpollan
Cliff is Co-Founder and CEO of VisibleGains. The company’s software enables sales and marketing teams to create and use video to help increase conversion and accelerate sales cycles. Cliff has always been at the center of combining new technologies with content to create solutions that dramatically change the way people work. Over the last 30 years, Cliff has created and scaled sales and marketing organizations to drive significant growth. He was co-founder and became CEO of NewsEdge Corporation, which created the first live integrated news alerting service and led its sale to Thomson Corporation (now Thomson Reuters). At Thomson he was Executive Vice President of Dialog.

David Reske
Founder and President, Nowspeed, Inc.
@davidreske
David Reske founded Nowspeed, Inc. in 2003 and is focused on delivering world-class Internet marketing services to clients worldwide. David has over 16 years of Internet marketing experience in areas such as search (SEO and PPC), social media, email, and website marketing. He has personally worked with over 100 clients to optimize their marketing programs. Before founding Nowspeed Marketing, David was also founder and CEO of Onward Technologies, a web marketing and systems integration firm, where he led the company to significant growth. In 1998, Onward Technologies was purchased by CSC Consulting Group.

Who Should Attend?

Charting New Frontiers: Digital Marketing Discoveries from the B2B Forum is a FREE online seminar featuring some of the top speakers presenting at the B2B Forum coming up June 13-15. The action-packed two-day conference (three, if you add a pre-conference workshop) includes over 25 sessions on the topics that matter most to B2B marketers today.

What Will You Learn?

How you can utilize B2B online communities to engage with qualified prospects
Key techniques for increasing your email response rates
How to effectively score leads and make them sales ready
How to integrate video with your lead nurturing programs to better nurture and qualify leads

B2B Marketing, Community, Email Marketing, Lead Quality, Marketing Strategy, Marketing Tips, ROI, Videos

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What Members Say About This Webcast

"This webinar had some great tips on how to to leverage social media and e-mail marketing!"

"Interesting topics, especially around community and b2b automation."

"Excellent tips and advice from a variety of different outlooks!"

"Good info. Very usable!"

"It was fun! I've attended lots of webinars it was really easy to multitask during. This one had bits of info I found very relevant. Loved the music, format and best of all I felt like I really wanted to engage, comment and someone heard me!"