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MarketingProfs University: 11 Digital Trends to Watch in 2011

Presenter:
Steve Rubel
Moderator:
Ann Handley
Broadcast:
Thu., Apr. 7, 2011, 12pm ET (9am PT)
Length:
60 minutes
Rating:
This online marketing seminar received 4.5 star(s)
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As the kick off of MarketingProfs University Social Media Marketing Fast Track Edelman Digital's Steve Rubel will share 11 digital trends to watch in 2011. Learn about these trends and their broader implications, and how you can use this information to design and modify effective marketing strategies for your organization.

If these trends have a common theme, it's this: The amount of information coming at us will continue to steadily increase while the amount of time we have to absorb it will stay the same. Want to keep pace? Join us for MarketingProfs University Social Media Marketing Fast Track—an in-depth training program featuring 22 expert instructors and 17 classes covering the strategy, tactics, measurement, and "what comes next" of social media marketing.

Presenter

Steve Rubel is the SVP, director of insights for Edelman Digital—the world's largest public relations firm. He studies trends and innovations in media, technology, and digital culture and fuses these into actionable insights that help clients remain at the forefront. In addition to serving as a strategic advisor, he also acts as a highly visible Edelman ambassador to the start-up community. Steve regularly speaks at global venues about the current state of digital media, and actively shares his observations and insights on his blog and in his monthly Advertising Age column. Find him on Twitter at @steverubel.

Who Should Attend?

This PRO seminar is for any marketer interested in the subject—but especially those who want to learn about MarketingProfs University. Participants will experience one class from a larger course. Come see what MarketingProfs University is all about.

What Will You Learn?

  • Attentionomics—Marketers are beginning to realize the value of attention in driving conversion
  • Transmedia Storytelling—Technology creates new possibilities for how stories are told
  • The Integration Economy—Social media efforts can no longer exist as fragmented, non-formal initiatives. They need to be part of your mix
  • Social Media Schizophrenia—Social overload affects everyone. Your marketing needs to be part of the solution, not part of the problem

About MarketingProfs University

11 Digital Trends to Watch in 2011 is the first class in our MarketingProfs University Social Media Marketing Fast Track, broadcasting LIVE, April 7-22 (recorded classes available after that). Register for the complete Social Media Marketing Fast Track today for just $595—PRO members always receive 40% off.

We've designed this course to help you move your company beyond the latest "shiny objects." With 22 expert instructors, 17 classes, and just under 15 hours of beyond-the-basics advice, you'll learn how to identify which of your business objectives social media can impact best, how to integrate their use into your existing marketing programs, and how to know which tactics are working—and what to do when they're not.

Customer Behavior, Customer Engagement, Digital Marketing, Interactive Marketing, Marketing Strategy, Research, Social Media, Social Networking

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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