The Rise of the Connected Brand

You’ve felt a change in the air. The old business models are collapsing and there's a new generation of inspired, renegade consumers who are rewriting the rules. Meet the Connected Generation.

Marketing is quickly moving from a push advertising model to one where highly networked customers spread the word about new products and services, and pull in only the information that they find interesting or useful. This powerful, customer-controlled marketplace is creating massive opportunities for quick-witted newcomers and leaving many established companies, and even whole industries, scratching their heads.

The Connected Generation shares a common worldview and a technology-driven lifestyle. Using stories and fresh brand examples like MySpace, LinkedIn and facebook, Lisa reveals the five values that drive today’s connected consumers: experience, transparency, reinvention, connection and expression. You will learn key lessons from breakaway brands that have reshaped their infrastructure, revenue models, and architectures of participation with extremely successful results.

Using compelling visuals and current case studies, Lisa reveals the three-part DNA of a connected brand and outlines actionable steps toward increased sales, powerful word-of-mouth and opportunities for profitable collaborations. You will learn key lessons from breakaway brands that have reshaped their infrastructure, revenue models, and architectures of participation with extremely successful results.

This eye-opening talk cracks the code of the new market and provides insight into the multi-million dollar acquisitions and smart partnerships filling today’s business headlines. Regardless of whether you’re a marketer, an ad exec, a sales professional, the head of a nonprofit or a designer, you need to understand this colossal shift.