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Is it OK to use emojis when communicating with a new client? With a client you've known for a long time? When telling a work colleague they have done something wrong? more
Apple has introduced tabs to its email inbox. Find out how this change impacts email marketing and whether it should be a major concern. Read more. more
Warming up a new business email account is key to ensuring your messages are delivered into recipients' inboxes. Learn more. more
Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more. more
Explore whether cold email is becoming illegal and if it's losing effectiveness. Stay informed on critical cold email issues. Read more. more
Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research. more
Learn how to boost your email deliverability and engagement. Discover effective tips for testing to ensure your emails are seen and acted on. more
Learn 12 powerful email segmentation methods to tailor your campaigns and maximize engagement and conversions. Read more. more
Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. And, without exception, every successful email program is built on a foundation of a solid email list. more
Explore the impact of generative AI on B2B email marketing—from saving time to enhancing personalization. Read more to boost your campaigns. more
Email expert Matt Treacey, known for his unique approach that combines scientific principles with marketing savvy, shares his perspective on crafting winning B2B email strategies. more![Email Fonts: The Good, Bad, and Ugly [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240416-infographic-lg.jpg)
Which fonts should you consider and which should you avoid for your email campaigns? This infographic looks at the good (clear and Web-friendly), bad (for decoration only), and ugly (avoid at all cost). more
Explore the untapped potential of your B2B email marketing. Use these insights to improve customer engagement with your emails and help build enduring loyal relationships. Read more. more
A multilingual email marketing strategy doesn't stop at the translation of text. Localization is also essential. This article breaks down what you need to consider. more
The launch of Apple's mail privacy protection two years ago immediately led to cries of "Email opens are dead!" But much like the cries of "Email is dead," they should be ignored. Learn how open rate can still be useful. more
As a PR pro, you can't rely on someone else to source genuine media contacts for you. Keeping a healthy PR email list is your responsibility. Here's how to do that. more
Is email dead? Hardly. Its role is simply changing. This article explores the potential of that role, from email intelligence to data security. more
Cold emails often get a bad rap for being intrusive, generic, and spammy. Can ChatGPT help? You bet it can. more
Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees. more
How often do people check their email? Why do they look at their inboxes? Which devices do they use? To find out, ZeroBounce conducted a global survey of 657 adults. more
Email segmentation is a tried-and-true tactic for maximizing email engagement. But how can segmentation help senders get more emails into the inbox? This article offers some ideas. more
The episode features Michael Barber, an email marketing maven who has worked with brands like Johnson and Johnson and meundies.com. The topic of the show? Tips, tricks, and hacks for B2B email marketing success. more
As an email marketer, you must maintain good list hygiene. One way to do that is by creating an email suppression list. Here's how. more
As generative AI becomes more sophisticated, it will find many uses in the email space, such as sending automated support and customer service email responses. But it's unlikely to be used to create permission-based promotional marketing emails. Here's why. more
Jay Schwedelson drops a lot of truth bombs in this episode of the Marketing Smarts Live Show, and the most impressive one might just be that so-called "experts" aren't always the best source of information on email marketing. more
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