Know-How Exchange : E-Marketing

I always find either a nice letter or small box of chocolates works well.

Send either your letter or item to the PA, Secretary of the actual decision maker, let them know that in a couple of days you will email or send them a letter of introduction, brochure etc, and you would appreciate it if they could pass it on for you.

I have used the chocolate approach and found a good response rate to later mailings to the decision maker.

Good Luck

I differ from what others have said, and will suggest that you not rely on direct mail for this.

One company I am involved with is also in the staffing space (we have product that automates resume screening - https://www.helpUhire.com). One thing I have found is that corporate hiring managers/HR are flooded with emails from recruiters. One sign of this is that most job boards now have an area where the hiring manager can specify whether or not they are willing to view applicants from recruiters.

So how do you market? What seems to work (particularly for contract recruiters) is networking. Spending much more face to face time, rather than relying on direct mail.

Contingency recruiters have it a bit easier, in that there is less risk to the hiring company, as they only pay you when the accept a candidate you offer. But face time still helps get past any hesitancy they have toward accepting from a new face.

I would also suggest that you work toward being an expert in some industry or employment type. Write articles about recruiting, volunteer to be on panels, etc., so your name becomes synonymous with recruiting in your specific space.

it is my strong belief that relatively undifferentiated services are best sold thru personal connections and networking.