Know-How Exchange : E-Marketing

Email Marketing is the most profitable strategy for any kind of business. Data confirm that it remains the highest converting techniques. You can better understand the importance of email marketing and email marketing expert as well, by reading this article:
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Yes, depending on your target market.

Email marketing(EM) ( if done correctly) is the leading channel to reach, engage, nurture and ultimately convert your leads... There’s tons of data which supports this effort... True EM is more than just “one offs” w a promo code every month, I’m talking automated/ scheduled at every touch-point of the leads/customer’s journey thru the sales funnel...

It depends on your target audience and the effectiveness of your copy.

Social media marketing and email marketing have separate purposes. It is not a choice of using one or the other to achieve a similar outcome. They are not interchangeable functions in a company’s marketing strategy.

If you have to choose between email or social marketing, then you must make your choice based on your brand's goals. Social media marketing is better when your goal is to expand your reach and engagement. Email marketing is better at driving sales.