Question

Topic: E-Marketing

How To Market Videos Efficiently?

Posted by hasan.goodcore on 11/19/2019 at 3:38 AM ET 25 Points
The firm (GoodCore Software Ltd Link: https://www.goodcore.co.uk/ ) I work for, makes promotional videos and some tutorials videos. So I need suggestions how to market such videos to the required audience?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/19/2019 at 8:09 AM Member
    The website link is for a company that produces bespoke software, not videos.
  • Posted by mgoodman on 11/19/2019 at 3:14 PM Accepted
    Start by identifying your target audience. Then create a compelling story/benefit promise that will let them know why they should pay attention.
  • Posted by angelquinn04 on 11/20/2019 at 11:59 AM Accepted
    First, be sure that you’re hosting the videos on a site like YouTube or Vimeo and optimize them for SEO so people can find them easier. I also find it effective to edit down the videos to 30 seconds or so to provide quick “snackable” content on social media. If you do paid social, you can target specific audiences and serve them individualized content, depending on where they are in the customer journey. I’ve also shared videos via email campaigns, which can be targeted and are measurable. And show videos at trade show events. The idea is to repurpose them as much as possible for greater recall. Good luck to you!
  • Posted by angelquinn04 on 11/20/2019 at 12:04 PM Accepted
    First, be sure that you’re hosting the videos on a site like YouTube or Vimeo and optimize them for SEO. I find it effective to edit the videos to provide quick “snackable” content th
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