Question

Topic: E-Marketing

Thesis In E-marketing With Management Issue

Posted by mallaury.thiry on 2/5/2018 at 10:32 AM ET 250 Points
Hello, I am student in Sales and E-marketing. Actually doing a internship in marketing as a marketing executive. I am dealing with emailing campaigns and making proper offer. Also I take care of the social medias part. The company I am working for is selling holidays. I have a thesis to write. 30 pages. I have to implement a projet in the company that covers in the same time a management issue and a e-marketing issue. I found it very difficult to find a subject that gather management and e-marketing issues.
Thanks for your help,
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RESPONSES

  • Posted by mgoodman on 2/5/2018 at 2:37 PM Accepted
    Start with an important management issue -- perhaps a platform for long-term growth, or overall profitability, or expansion into new markets, etc.

    Then list a few possible strategies for approaching the issue you have selected. Test each strategy to see if there is a role for e-marketing.

    Write-up your analysis and rationale. (If e-marketing doesn't fit, explain why. If it does, explain why. Either way you demonstrate your understanding of both kinds of issues.)

    Case closed.
  • Posted by Gary Bloomer on 2/6/2018 at 6:28 PM Member
    What kind of project?
  • Posted by Shelley Ryan on 2/27/2018 at 5:21 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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