Know-How Exchange : Research/Metrics

I assume you're talking about how you can qualify them as part of that submit process. Is that correct?

If so, you can always do what others have done: Include various fields of information as part of the submit process, examples of which might be title, industry, revenue range, timeframe to decision, etc. You have to think about what information helps you qualify leads and then ask for it.

Of course, this assumes that you're getting so many leads that you really need to filter and prioritize them. You have to keep in mind that the more information you ask for, the fewer people will fill out the form. So, there's a trade-off of quality vs. quantity. Fewer fields, lower quality, more quantity, with the inverse *usually* applying.

Some businesses ask only for a name and phone number, leaving the qualification process to be handled over the phone by a salesperson.

Which approach is the right one for you, I doubt anyone can say without knowing a lot more about your business, its products or services, its target market, and its sales process.

Hope this helps a little.

Paul