Question

Topic: Research/Metrics

Getting A Market Research Survey To My Target

Posted by Anonymous on 6/6/2017 at 6:18 AM ET 125 Points
I need to get a market research survey out to as many of my target audience as possible. I am figure on creating a survey with someone like surveymonkey and then posting the link to as many audio recording forums and musician forums as I can find. Does anyone have any better ideas? Please bare in mind I have no money else I would have a company do it for me. My target audience are accomplished musicians who love analogue / experience seeking travelers.I want to combine recording with vacationing. The USP is analogue retro recording. Any offerings would be greatly appreciated.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/6/2017 at 7:57 AM Accepted
    Focus on your goals first. Assuming your target market sees a link to your survey, why should someone take the time to give you information? What's in it for them? What will you do with the information?
  • Posted by Mike Steffes on 6/8/2017 at 12:15 PM Accepted
    Better ideas than posting the link? You've taken-on a niche of a niche and are now trying to determine the size of the market. You'll need to come up with benefits to offer your potential market. Then use those to sell your product.
    You'll need to define what you offer (what is your product). Make potential customers WANT to fill out your survey because of what they are now able to imagine it could provide to them.
  • Posted by Gary Bloomer on 6/8/2017 at 7:08 PM Accepted
    Share via social media groups, relevant forums, live music venues, and musical instrument stores. Be clear on how you'll use the data.
  • Posted by Shelley Ryan on 6/27/2017 at 11:05 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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