Question

Topic: E-Marketing

What Are The Different Data Management Challenges

Posted by toni.soto on 5/4/2017 at 5:03 AM ET 25 Points
I want to know what are the major challenges faced in data management service
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  • Posted on 5/4/2017 at 12:39 PM Accepted
    I'm sure there are a number of different challenges, but the one that pops to the front in my mind is determining the goal, or objective, of the data management effort. How will the data be analyzed and used, by whom, and to achieve what purpose?

    Are we collecting precisely the data we need, or are we collecting (and paying for) far more than we will ever use? Are we looking at the right amount of granularity, or are we aggregating data and thereby masking important trends?

    Who is going to review the findings and conclusions (drawn from the data) and what kinds of decisions will they be making based on the data? How do they prefer to see the data?

    You may want to speak with someone who has been involved in these kinds of issues before. No sense reinventing the wheel here.
  • Posted by Shelley Ryan on 5/23/2017 at 6:12 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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