Question

Topic: E-Marketing

Catchy Slogan For My Online Business

Posted by Anonymous on 4/17/2016 at 12:07 PM ET 250 Points
I need a catchy slogan for my online gift service, Fab Ideas. I want to use "something good" but my best friend says it's not catchy. Any ideas, please?
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  • Posted on 4/17/2016 at 12:51 PM Moderator
    "Catchy" is a trap. Probably best to avoid it. (Your best friend may not be an experienced marketing professional.) You are probably best served to communicate an important benefit. "Catchy" is usually a signal that you don't have a compelling benefit, so you are trying to be "cute" in order to distract your audience.

    So let's start with some basics: Who is your primary target audience? Where? What unique and compelling benefit do you offer them? Why should they buy from you?

    The more specific you can be about the target audience and the benefit, the more effective your slogan is likely to be.
  • Posted on 4/17/2016 at 1:06 PM Author
    Thanks mgoodman, well...my primary target audience the young working class adult. Where:Online. I want to solve their gifting problem using beautifully designed and well arranged gift boxes, care packages and greeting cards. They should buy from me because I care about the gift as much as they do and because I understand the thought behind the giving, the job will be done perfectly.
  • Posted on 4/17/2016 at 3:58 PM Accepted
    1. There are probably more than a billion "young working class adults" in the world. Surely you are not going to serve all of them. Perhaps you can narrow the target somewhat -- to a level of detail that you can serve well. How will these folks find you? What brands do they trust? What are they doing now when they want to give a gift? I don't quite understand what important need you are addressing.

    2. None of the features (of your business) you mention are *benefits* for your target audience. How will their lives be better if they turn to you? What is unique about what you're promising? Do they need you to "care about the gift?" Why do they care if you "understand the thought?"
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