Question

Topic: E-Marketing

Waited Too Long On Trade Show Follow-up Email

Posted by tech_marketer on 9/21/2011 at 8:53 PM ET 250 Points
so we messed up on our trade show follow-up. we waited too long to send a "thank you" email to those who visited our booths and a general email to attendees who didn't visit our booth.

so what now? I'm wrestling with 2 options:

(1) send an email still referencing the show (i.e., making a connection with the recipient) and giving an offer (e.g., webinar, white paper)

(2) send an email ignoring the trade show (because it looks bad) and just give an offer

Thanks!
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RESPONSES

  • Posted by Peter (henna gaijin) on 9/21/2011 at 9:20 PM Accepted
    How long is too long? If a few weeks, you are fine to reference the show. if a few months, then it is probably too long, so may be better to not reference the show.
  • Posted by michael on 9/21/2011 at 10:55 PM Accepted
    Never too long.

    You can lie and say you wanted to make sure they caught up on the backlog before you reached out....which may have been your plan all along.

    If it's been 2 months or more, do a drawing and people can enter by telling you something they remember from your booth. (Most people won't remember much)

    Michael
  • Posted by marketbase on 9/22/2011 at 10:39 AM Accepted
    Agree with michael; it''s never too late to express appreciation for something. "It was a pleasure seeing you at XYZ trade show...(no mention of time/date). We''ve been diligently working on this new [paper/webinar/whatever] and thought it would be of interest to you/your company. What the heck...go for it!

    Best of luck
  • Posted by tech_marketer on 9/27/2011 at 2:37 PM Author
    Wow,
    totally confused . what do you mean by "forgotten" - I awarded all of you points (prior to your message) - not sure the reason for the aggressive tone of your post
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