Question

Topic: E-Marketing

Is Rss A Marketing Tool?

Posted by Anonymous on 5/10/2006 at 7:11 AM ET 250 Points
Recently, we have heard a lot about permission based marketing. RSS is one of it.

What different utilities of RSS can be helpful to Marketing people?
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RESPONSES

  • Posted on 5/10/2006 at 9:14 AM Accepted
    Hi Rajesh,

    No doubt, RSS is a marketing tool. I was going through a article in MarketingProfs - "RSS: What's in It for Marketers?".

    The utilities are:

    1. Form of communication that makes it very easy to push out information
    2. Permission based email marketing
    3. To have higher visibility in search engines. Google and Yahoo give preference to information having RSS feeds.
    4. Dont need to open web page
    5. Get updated with the latest in a particular area

    Right now penetration of RSS is around 4 to 8% in terms of awareness as told by Eric Frenchman.

    A similar term is ATOM ... its is also XML file, which have the same functionality but normally is used for Blogs. Just visit an atom of a blog on marketing.

    In future you will see that most of the website will have RSS Feeds on their front page.
  • Posted on 5/10/2006 at 9:39 PM Member
    RSS - real simple syndication. By default it is a marketing tool, since potentially the same content will be syndicated to many places.

    Currently, one of the advantages of RSS is that it is mostly adopted by "early adopters group" so if your product fits in that category it is a good channel.

    It is permession marketing, because people sign up for it - so it is very targeted and contextual.

  • Posted on 5/11/2006 at 2:42 AM Accepted
    Hi,

    SOme more inputs.

    Before going into the uses for marketing it is also important to have a RSS Marketing Plan.

    1. Promote Your RSS Feeds Through External Channels
    2. Optimize your feeds
    3. Syndicate your feed content to other web media
    4. Display third-party RSS feeds on your site

    Other uses for Marketers:
    1. increase your web traffic and your online visibility
    2. enable you to easily get your content published on dozens and dozens of other sites
    3. provide advertising opportunities to promote your own business
    4. generates media coverage through content syndication

    For more details visit this link.
  • Posted by MANSING on 5/11/2006 at 7:16 AM Member

    Hi Rajesh,

    I am sure you have received sufficient knowledge/information on the above topic. I would like to contributes few things might be this will help you.
    As you know, heaving under the weight of billions of web pages, keeping up to date with the information you want can be a drag it is nightmare. Wouldn't it be better to have the latest news and features delivered directly to you, rather than clicking from site to site?
    I believe giving latest things/information to you customers is a way of marketing (www.amazon.com). So using RSS ('Really Simple Syndication') allows you to see when sites from all over the internet have added new content. You can get the latest products, headlines and articles (or even audio files, photographs or video) in one place, as soon as they are published, without having to remember to visit each site every day.
    Few things need to know about RSS:
    • File Extension: .rss, .xml
    • MIME Type: application/rss+xml
    • Type format: Syndication
    • Extended from: XML

    The abbreviation is variously used to refer to the following standards:
    • Really Simple Syndication (RSS 2.0)
    • Rich Site Summary (RSS 0.91, RSS 1.0)
    • RDF Site Summary (RSS 0.9 and 1.0)
    • Real-time Simple Syndication (RSS 2.0)

    So how does it effect on marketing?

    RSS is a family of web feed formats, specified in XML and used for Web syndication. RSS is used by news websites, weblogs and podcasting. For marketing point of view they can use in Direct marketing , Public relations ,Customer Relationship Management ,Advertising, Search engine , Online publishing and E-commerce.
    Rajesh as you know all marketing professionals are turning to Feed Readers because for every 1 email you actually want to read, there are 2 more sitting in your Inbox that you have to delete. So it is become necessary to get right information at right time both for marketing Profs and for the customers.

    Joining RSS will give better option to marketing Profs:
    1. Web Traffic for online products, it will add sales
    2. Good relation with subscribers and for long term relationship.
    3. Easy to publish your contents on other websites.
    4. It will give boost for Advertisement
    5. RSS marketing not only will save to escaping the viruses and offensive junk mail, using a Feed Reader but also it will save your online time. So you are free to read, post the current issues of marketing newsletters and check your blogs frequently. It will provide a big impact on email (
    Posted by MANSING on 5/11/2006 at 7:19 AM Member
    Hi Rajesh,

    I am sure you have received sufficient knowledge/information on the above topic. I would like to contributes few things might be this will help you.

    As you know, heaving under the weight of billions of web pages, keeping up to date with the information you can be a drag and it will be a nightmare. Wouldn't it be better to have the latest news and features delivered directly to you, rather than clicking from site to site?

    I believe giving latest things/information to your customers is a way of marketing (www.amazon.com). So using RSS ('Really Simple Syndication') allows you to see when sites from all over the internet have added new content. You can get the latest products, headlines and articles (or even audio files, photographs or video) in one place, as soon as they are published, without having to remember to visit each site every day.

    Few things need to know about RSS:

    • File Extension: .rss, .xml
    • MIME Type: application/rss+xml
    • Type format: Syndication
    • Extended from: XML

    The abbreviation is variously used to refer to the following standards:

    • Really Simple Syndication (RSS 2.0)
    • Rich Site Summary (RSS 0.91, RSS 1.0)
    • RDF Site Summary (RSS 0.9 and 1.0)
    • Real-time Simple Syndication (RSS 2.0)

    So how does it effect on marketing?

    RSS is a family of web feed formats, specified in XML and used for Web syndication. RSS is used by news websites, weblogs and podcasting. For marketing point of view they can use in Direct marketing , Public relations ,Customer Relationship Management ,Advertising, Search engine , Online publishing and E-commerce.

    Rajesh as you know all marketing professionals are turning to Feed Readers because for every 1 email you actually want to read, there are 2 more sitting in your Inbox that you have to delete. So it is become necessary to get right information at right time both for marketing Profs and for the customers.

    Joining RSS will give better option to marketing Profs:
    1. Web Traffic for online products, it will add sales
    2. Good relation with subscribers and for long term relationship.
    3. Easy to publish your contents on other websites.
    4. It will give boost for Advertisement
    5. RSS marketing not only will save to escaping the viruses and offensive junk mail, using a Feed Reader but also it will save your online time.

    So you are free to read, post the current issues of marketing newsletters and check your blogs frequently. It will provide a big impact on email marketing.


    I hope that this will help!

    Have a nice day

    Mansing Bhor


    Attached web pages:

    1.https://gada.be/d/rss-.marketing

    2.https://www.clickz.com/experts/brand/capital/article.php/3492936

    3.https://www.rss-specifications.com/full-circle-rss.htm

    (
    Posted on 5/11/2006 at 6:08 PM Member
    RSS is an excellent tool for marketing because the subscriber has complete control over what they subscribe to and how often they read it. As such, it is possibly the most trusted and easily adopted vehicle you can use for marketing.
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