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![The State of B2B Pipeline Growth [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241121-infographic-lg.jpg)
Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete data, as they've tried to drive pipeline growth, according to recent research. more
Explore JPMorgan Chase CEO Jamie Dimon's views on AI, with highlights of what he gets right and key aspects he overlooks. Read now! more
Catch up on select AI news and developments from the past week or so. Stay in the know. more
What do B2B marketers hope to accomplish by investing in artificial intelligence solutions? Which tasks are they currently using AI for? To find out, researchers surveyed 500+ B2B marketers. more
Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data. more
Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research. more
Learn how AI adoption can enhance marketing efficiency, attract customers, and build market leadership. Start making AI work for you. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more. more
Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth. Read more now. more![10 Common Content Marketing Mistakes (And How to Avoid Them) [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241022-infographic-lg.jpg)
In content marketing, the same mistakes tend to be made over and over again. The good news is that it's possible to steer clear of those mess-ups if you're on the lookout for them. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![The Eight Laws of B2B Tech Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241017-infographic-lg.jpg)
B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain constant amid all the change. Here are eight such "laws" of B2B tech marketing. more
Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![Generative AI vs. Predictive AI: What's the Difference? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241010-infographic-lg.jpg)
This infographic explores what separates generative AI from predictive AI, how they can be used in different application areas, what the benefits of each are, what the limitations of each are, and what the future may hold for them. more
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research. more
Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more. more
Explore how AI empowers businesses with strategic automation, personalized content, and data-driven decision-making. Start building your AI-driven strategy now. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
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