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Marketing Articles: Advertising

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  • Is Michael Dell a Visionary?
    by Allen Weiss
    Advertising
    Everyone says Michael Dell is a Visionary. But what is a visionary? In this SoapBox, we argue that Dell is great at implementation, but the marketing strategy is an old one. more
  • New Research on Internet Consumers
    by Allen Weiss
    Advertising
    Learn how to think more critically about research in internet consumers by examining the latest research. more
  • Dot-Coms and the Super Bowl
    by Allen Weiss
    Advertising
    The Super Bowl in 2000 was the beginning of a flood of dot.com ads. Everyone was looking for a smash. But we were looking at them from a marketing-oriented way. Again, let's get past the hype. more
  • Wireless Advertising to the Rescue?
    by Allen Weiss
    Advertising
    Shares of Yahoo fell last week over concerns about online advertising. Will wireless achieve the elusive relationship between advertising and sales that online advertising is apparently not demonstrating? more

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