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The demise of third-party cookies has now been delayed for two years. But that doesn't mean marketers need to remain unprepared for similar tectonic changes, including iOS14. Let's look at what has already changed, and how you can tackle upcoming events. more
The share of ad spend going towards TV and social media next year is expected to be twice as high as daily consumption of those channels by audiences, according to recent research from WARC. more
The current data ecosystem is complex. Brands know they have to be on top of it to scale, but they don't understand the landscape most of the time. Here's how media intelligence and mixed media modeling helps pull the curtain back. more
CTV is one of the fastest-growing digital channels for advertisers and marketers, but B2B companies are still reluctant to embrace it. Here's why CTV can work for B2B. more
Companies are buzzing about the incredible potential of Google's Target CPA tool, which pairs machine-learning and AI to deliver cutting-edge insights and results. But first make sure it fits your needs. more
Today's major opportunity for ad tech lies in finding a replacement for cookies, but even the best solution would apply only to a fraction of all digital advertising. Learn why independent ad tech must solve for the middle market. more
Digital advertising spend by B2B firms is expected to jump by nearly a quarter in 2021, according to recent research from eMarketer. more
Traditional marketing operates by interrupting people. It's time we moved to permission marketing for more respect and better timing. But how do we know who wants to hear from us? Find out in this article. more
People of all ages have the most favorable impressions of television and email advertising, according to research from GWI. more
If you've ever wondered what gets a new product adopted quickly, look no further than late-night infomercials. Their use of a marketing formula contains lessons every marketer can learn from. more
Digital marketing has moved toward strategies that provide quantifiable returns on spending. But B2B companies have long sales cycles, and Google Analytics alone is not sufficient to determine attribution and ROI. You need closed-loop analytics. more
Marketers say Facebook/Instagram and Google are the platforms they use most for ad retargeting, according to recent research from SharpSpring Ads and Ascend2. more
Most marketers plan to increase their ad spend in 2021 on digital channels, such as social media, search, and video, and either maintain or reduce their spend on traditional channels, such as television, according to Nielsen research. more![Four Best-Practices for Responsive Search Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210420-infographic-lg.jpg)
Google's responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format? more
Customer trust is at an all-time low. But marketing with truth and honesty isn't only about integrity—it actually increases your company's profitability. Here's how. more![Four Tips for Better Videos Ads on LinkedIn [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210413-infographic-lg.jpg)
What does an effective video ad look like on LinkedIn? The professional social network teamed up with Digivizer to analyze more than 3,500 ads and came up with some answers. more
The death of the third-party cookie is looming, and ad tech experts interviewed here are focused on data and privacy issues for 2021, as well as multichannel and cross-format advertising. Read what they had to say. more
Social media retargeting is a valuable tactic in improving brand awareness and recognition during the buying process—and not just for consumer products, but B2B services as well. Learn more in this article. more![Which Countries Hate Online Ads the Most? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210401-infographic-lg.jpg)
In which countries are people most interested in online ad blocking? To find out, Surfshark looked at every country’s search volume for the top ad-blocking software relative to its population of internet users. more
Nearly two-thirds of marketers say in the previous year their firm experienced some kind of digital marketing fraud, such as bots' clicking on ads or filling out lead generation forms. more
Advanced tools powered by Big Data and machine-learning have improved the science of marketing analytics, but there are ways to analyze data and calculate ad strategies using only a spreadsheet. This article explains how. more![Audiences' Attitudes Toward Mobile Ads and Apps [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210316-infographic-lg.jpg)
The most acceptable mobile ad format are rewarded videos (i.e., users receive some sort of reward in exchange for time spent viewing), according to recent research from AdColony. more![A Quick Guide to Understanding YouTube Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210304-infographic-lg.jpg)
Do you know the difference between the two types of in-stream ads on YouTube? Or how about where YouTube's bumper ads and video discovery ads appear? more
Most B2B tech and telco marketers say their firm plans to increase the number of marketing channels in its media mix in 2021 and to focus on driving efficiencies in targeting, according to recent research from WARC and Spotify. more![Six Tips for Measuring Your LinkedIn Ad Campaigns [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210223-infographic-lg.jpg)
How can you ensure you're getting a full view of your LinkedIn ad campaign performance and gaining the insights you need to make valuable optimizations? more
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