Email is alive and well as an effective direct marketing channel. Recent statistics from the DMA show that email has the highest ROI of any direct marketing channel. It is a major factor in driving traffic to Web sites for many marketers and should only continue to grow in importance to your organization.

Email direct marketing is a proven, cost-effective way to acquire new customers, generate sales and increase customer spending. Both business-to-business and business-to-consumer marketers use it effectively. Permission-based email is not only here to stay, it’s become a driving force behind the way companies communicate with prospects and customers.

You won’t want to miss The Power of Email Direct Marketing — an insightful look at this thriving marketing communications channel.